Tenders

RFP for branding of Indian agri-products for India Brand Equity Foundation

  • Published Date: June 15, 2018
  • Submission Date: July 2, 2018 up to 06:00 PM

Update July 13, 2018

Based on evaluation of technical and financial proposals, the project has been awarded to Chaos Design


Update, July 11, 2018

Proposals of the following agencies have been shortlisted after technical evaluation:

  1. Chaos Design
  2. DMA Yellow Works
  3. Gutenberg Communications
  4. Expression Ad Agency Pvt Ltd

Shortlisted agencies are invited to send their representatives for the opening of financial proposals at 11 am on July 12, 2018 at IBEF office.


Update, July 4, 2018

On opening the Pre-qualification proposals, the following firms were found to be meeting the Pre-qualification criteria:

  1. Expression Ad Agency Pvt Ltd
  2. Goldmine Advertising Ltd
  3. Chaos Design Pvt Ltd
  4. Ventures Advertising
  5. DMA Yellow Works Ltd
  6. Yadnya Associates
  7. Gutenberg Communications Pvt Ltd

The proposals of the following two agencies have been rejected:

  Name of agency

  Reason for rejection

  Machis Events

  Not fulfilling criteria for basic eligibility on years of operation and turnover

  Crayons Advertising

  Did not submit pre-qualification proposal

 

Shortlisted agencies are hereby informed that the presentations of technical proposals are scheduled to start on Monday, July 9, 2018 at 10 am.

The order of presentations will be as follows:

  1. Chaos Design Pvt Ltd
  2. DMA Yellow Works Ltd
  3. Expression Ad Agency Pvt Ltd
  4. Goldmine Advertising Ltd
  5. Gutenberg Communications Pvt Ltd
  6. Ventures Advertising
  7. Yadnya Associates

Each presentation has to be of maximum 15 minutes duration focusing only on the proposed brand concept for promotion of Indian agri-products and its execution for individual sectors.

Attendance for Pre qualification meeting July 3, 2018


Update July 2, 2018

Proposals have been received from the following agencies:

  1. Crayons Advertising
  2. Expression Ad Agency Pvt Ltd
  3. Goldmine Advertising Ltd
  4. Chaos Design Pvt Ltd
  5. Ventures Advertising
  6. Machis Events
  7. DMA Yellow Works Ltd
  8. Yadnya Associates
  9. Gutenberg Communications Pvt Ltd

Agencies are invited for the opening of Pre-qualification proposals at 3:00 pm on July 3, 2018 at IBEF office.


Update June 26, 2018

Details of attendees and Minutes of the Pre-Bid meeting held on June 22 are attached for reference.


Addendum June 25, 2018

Participating agencies may please note the following additional requirement (marked in bold) that should be fulfilled as part of the Technical Proposal Submission:

Page 6:
Section 1.4.2 (a) (iv)

iv) At least one high quality print rendition of each of the following must be provided:

  1. Fascia design for the India Pavilion incorporating logo and tagline (under the proposed umbrella branding route) and thematic background
  2. One master creative that will promote all sectors under the umbrella brand, i.e. agri products, tea, coffee and spices leveraging the logo, tagline, suitable imagery and design
  3. Any product category under agricultural and processed food products (as per table above)
  4. Tea
  5. Coffee
  6. Spices

Update June 19, 2018

Pre-bid meeting has been postponed to June 22, 2018 at 4:00 pm.

Partners
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