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India is at the forefront of economic growth, driven by its rapid industrialization, consistent focus on innovation, and growing entrepreneurial culture. Aiming to become a global exports hub, India launched the ‘Make in India’ campaign a decade ago. Since then, several initiatives from the government and participation from the private sector has facilitated in creating an ecosystem for producing high-quality, globally competitive products. Today, we believe we are reaping the benefits of these initiatives with Indian exports growing ~70% over the last decade. India has strengthened its position in the traditional sectors like agriculture, automotive, pharmaceuticals etc. and made noteworthy progress on the export front in sectors dominated by the developed nations such as technology, engineering goods and electronic goods.
As the demand for Indian goods rises internationally, creating strong and recognizable brands that can boost India’s standing in world trade is essential. This Beyond Borders newsletter from IBEF offers strategic recommendations and the latest market intelligence to help exporters expand their business and build their brand internationally. Indian exporters can take a cue from these insights to build strong, culturally resonant global brands and successfully expand their market presence. By providing exporters with the right tools, we hope to support their journey toward sustainable growth in the international markets.
In this edition, we examine the crucial role branding plays in export success using expert insights, industry trends and Indian businesses strategies. Our feature article investigates key branding practices such as market positioning, storytelling, and cultural adaptation. We also highlight KRBL’s journey towards building a globally recognised brand. The market spotlight focuses on Europe, highlighting opportunities, challenges, and actionable insights for Indian businesses to expand into the region. The industry trends section covers the latest global shifts. We conclude this edition with highlights of the export promotion initiatives undertaken by IBEF and the Indian government.
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