Export Promotion Initiatives

As a strong promoter for Indian exports, India Brand Equity Foundation (IBEF) plays a crucial role in showcasing India’s strengths on the global stage. Through strategic promotions, it highlights the quality and competitiveness of Indian products, boosting their global appeal. Recently, IBEF launched impactful digital campaigns with the purpose of strengthening India’s export branding and expanding the presence of Indian products in international markets.

Digital Campaign for Agricultural Products

IBEF has recently launched dedicated digital campaigns promoting basmati rice, millets, organic products, and fruits in the international markets. These initiatives focus on expanding market reach, strengthening India's global agro-branding, and leveraging trade agreements for preferential access. By highlighting the superior quality, health benefits, and sustainability of Indian products, the campaigns position them as premium offerings. These campaigns also garner engagement through social media, influencer marketing, and e-commerce integration, boosting the visibility of the products.

The statistics below highlight the success of IBEF’s initiatives to promote Indian agricultural products:

• Basmati Rice

IBEF’s campaign for basmati rice saw an impressive traction, reaching 2.9 million people on Facebook. The strong response highlights the growing global interest in Indian basmati rice and reinforces India’s leadership in the market.

Basmati Rice - Top 5 Facebook Posts by Views

• Indian Millets

IBEF’s digital campaign for Indian millets connected with 2.4 million people on Facebook. The response highlights rising global interest in India’s nutrient-rich millets, reinforcing their reputation as a healthy and sustainable food choice.

Indian Millets - Top 5 Facebook Posts by Reach

• Organic products

IBEF’s digital campaign for Indian organic products made a significant impact, reaching 9.2 million people on Facebook and driving 2.9 million engagements. The overwhelming response reflects the growing global demand for India’s organic produce, highlighting its quality, sustainability, and health benefits.

Indian Organic - Top 5 Facebook Posts by Views

Promotion of Bharat Mobility in Overseas Markets

Beyond agricultural products, IBEF expanded its efforts to promote India’s engineering and mobility sectors. In collaboration with EEPC India, it launched targeted digital campaigns across Facebook, LinkedIn, and Twitter to highlight Bharat Mobility’s global potential. IBEF also promoted Bharat Mobility at major international events, including the SEMA Show in Las Vegas, which attracted 160,000+ attendees, 2,400+ exhibitors, and 1,400+ vehicles, and Automechanika Dubai, which hosted 2,228 exhibitors from 62 countries and 48,421 visitors. As part of these initiatives, IBEF produced a promotional film highlighting India’s strengths in mobility solutions, reinforcing its growing capabilities.

Besides the several initiatives started by the IBEF to enhance brand/product visibility and highlight Indian exporters, government initiatives, too, enhanced exports by minimizing the challenges faced by Indian exporters.

Government Programs and Policies Supporting Indian Exports

The Indian government implemented several policies to strengthen the export system and increase the global recognition of Indian brands. Indian companies can avail of support for expanding into foreign markets through initiatives that offer funding, build infrastructure and marketing plans, and implement reform laws. This section examines initiatives from the Indian government that aim to increase export growth.

• Remission of Duties and Taxes on Exported Products (RoDTEP): The RoDTEP Scheme was implemented on January 1, 2021, to increase the competitiveness of Indian exports. The costs of taxes and levies paid at the federal, state, and local distribution centres not reimbursed by other schemes are covered by payments made through the RoDTEP Scheme. E-scrips which eligible exporting companies receive as their refunds can be used to meet their basic customs duty obligations and improve the efficiency of their trade operations.
• Market Access Initiative (MAI) scheme: This important Scheme for boosting Indian exports, which focusses on the market growth of specific product groups, was launched in 2003 and was granted an extension order in 2021 to run until 2026. Exporters that receive financial support from the program can conduct market research, develop their branding skills, participate in international trade shows, and set up buyer-seller relationships. The program enables exporters to receive assistance from trade associations and export promotion councils as they work to improve international trade. Through promotional activities, Indian companies use the MAI Scheme to sell their goods and conduct market research in other countries, all while establishing enduring recognition for "Made in India" goods.