Media and Entertainment Industry

Media & Entertainment sector is expected to generate Rs. 4 lakh crore (US$ 48 billion) annually by 2025 and reach Rs. 7.5 lakh crore (US$ 91 billion) by 2030.

Advantage India

Robust
Demand

* According to a report published by IAMAI and Kantar Research, India internet users are expected to reach 900 million by 2025, from ~622 million internet users in 2020, increasing at a CAGR of 45% until 2025.

* The country's entertainment and media industry is expected to see a growth of 9.7% annually in revenues to reach US$ 73.6 billion by 2027.​

* The advertising-based video on demand (AVoD) segment is expected to rise at a CAGR of 24% to reach US$ 2.6 billion by 2025.​

Attractive
Opportunities

*Revenue of the Indian video OTT market that is dominated by players such as Amazon Prime Video, Netflix and Disney+ Hotstar is set to double from US$ 1.8 billion in 2022 to US$ 3.5 billion by 2027.​

* According to a FICCI-EY report, within the M&E sector, TV is expected to remain the largest segment and likely to post a CAGR of 7% to Rs. 847 billion (US$ 12.01 billion) by 2023.

* The Indian mobile gaming market is poised to reach US$ 7 billion, in value, by 2025.

Policy
Support

*The Government of India has increased the FDI limit from 74% to 100%.​

* In February 2024, the Union Cabinet approved the auction of 10,523.15 megahertz (MHz) of spectrum across bands at a reserve price of Rs 96,317.65 crores (US$ 11.60 billion).​

Higher
Investments

* FDI inflows in the information and broadcasting sector (including print media) stood at US$ 10.99 billion between April 2000-March 2024.​

* In the Interim budget of 2024-25 the Ministry of Information and broadcasting received Rs. 4,342.55 crore (US$ 523.20 million).​

* The allocation to Prasar Bharati stood at Rs. 2,808.36 crore (US$ 338.36 million) in FY23.​

Last updated: Jul, 2024

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