Government Initiatives
India’s handloom sector is witnessing strong positive growth supported by rising exports and sustained government initiatives. The government has set an ambitious target to achieve US$ 10 billion in handloom exports by 2031, while promoting the sector as a global movement under the leadership of Prime Minister Narendra Modi and encouraging indigenous production through initiatives like ‘Vocal for Local’. At the same time, the sector is benefiting from targeted policy interventions, including skill development programmes, design support, and marketing assistance, along with participation in international fairs and buyer-seller meets to boost exports and global visibility. Government efforts to strengthen the entire value chain—from raw materials to technology and market linkages are improving income opportunities for weavers and expanding India’s presence in global markets. Additionally, recent statements highlight that focused interventions and innovation-driven growth have strengthened the handloom ecosystem, positioning it as a symbol of sustainability, cultural heritage, and economic empowerment in India.
The Handloom Export Promotion Council (HEPC) provides export assistance through various government-supported schemes aimed at boosting India’s handloom exports. Financial support is offered under initiatives like the Market Access Initiative (MAI) for activities such as international marketing, participation in trade fairs, capacity building, and compliance with global standards. Additionally, support is extended through handloom development programmes to strengthen clusters, improve product quality, upgrade technology, and enhance the skills of weavers and exporters, thereby increasing the global competitiveness of the Indian handloom sector.
National Handloom Development Programme (NHDP)
The NHDP program has several components that focus on various stages of the handloom business. The Cluster Development Programme (CDP) provides financial benefits to clusters and during FY22, assisted 66 clusters. In addition to this, the government provides Handloom Marketing Assistance (HMA), the Urban Haats scheme and handloom awards to develop the industry and encourage businesses in India. For the development of mega handloom clusters, the Government of India plans to provide financial assistance of Rs. 30 crore (US$ 3.9 million) to at least 10,000 handlooms.
Market Access Initiative (MAI)
The MAI launched in 2018, revised in 2021, and will be in effect till March 2026. This scheme will function as a catalyst to promote India's exports on a sustained basis. MAI is based on a product-specific approach with market studies and research on evolving the specific markets. The main activities of this initiative are marketing the products internationally, building capacity, supporting statuary compliances, conducting studies, developing projects, providing portals for foreign trade facilitation, and supporting the smaller and traditional industries. Through the MAI, various components (Trade fairs, exhibitions, market research, buyer-seller meets, etc.) of industry development will have specific ceiling budgets.
Raw Material Supply Scheme (RMSS)
The Raw Material Supply Scheme (RMSS) was approved for implementation from 2021-22 to 2025-26, with objectives of providing quality yarn at subsidized rates to eligible handloom weavers, setting benchmark prices in the market, overcoming poor dyeing facilities, and facilitating weavers' engagement in the sector. Components of the scheme include a freight reimbursement for transportation of yarn and a price subsidy of 15% on certain types of yarn with quantity restrictions, distributed through Direct Benefit Transfer (DBT) to linked bank accounts.