E-commerce Industry in India

The Indian e-commerce market is expected to have a gross merchandise value of US$ 350 billion by 2030.

Advantage India

Growing
Demand

* India’s social commerce has the potential to expand to US$ 16-20 billion in FY25, growing at a CAGR of 55-60%.

* India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.

* India has gained 125 million online shoppers in the past three years, with another 80 million expected by 2025.

* India's Business-to-Business (B2B) online marketplace would be a US$ 200 billion opportunity by 2030.

Attractive
Opportunities

* In 2022, the Indian ecommerce market was predicted to increase by 21.5%, reaching US$ 74.8 billion.

* India’s e-commerce market is expected to reach US$ 350 billion by 2030.

* Indian e-commerce is expected to grow at a compound annual growth rate (CAGR) of 27% to reach US$ 163 billion by 2026.

Policy 
support

* 100% FDI is allowed in B2B e-commerce.

* 100% FDI under the automatic route is permitted in the marketplace model of E-commerce.

Increasing
Investments

* The recent rise in digital literacy has led to an influx of investment in E-commerce firms, levelling the market for new players to set up their base, while churning out innovative patterns to disrupt old functioning.

Last updated: Feb, 2024

Major Hubs for E-commerce

  • Karanataka
  • Delhi
  • Maharashtra
  • Tamil Nadu
  • Andhra Pradesh

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