India’s e-commerce market was valued at US$ 159.25 billion in 2026 and is projected to reach US$ 332.94 billion by 2031, driven by rising internet penetration, digital payments, and increasing consumer demand for online retail.
The Indian retail industry has emerged as one of the most dynamic and fast-paced sectors, driven by strong consumer demand and the entry of new players. Contributing over 10% to the country’s GDP and around 8% to employment, India is today the world’s second-largest retail market and ranked 63 in the World Bank’s Doing Business 2020 report. With its vast middle class and largely untapped potential, India continues to attract global retail giants seeking to enter high-growth markets.
Rising purchasing power, especially among urban consumers, is reshaping spending patterns. Branded goods across categories such as apparel, cosmetics, footwear, watches, beverages, food, and jewellery are increasingly becoming part of everyday consumption and lifestyle. India’s retail sector is on track to exceed US$ 2361.11 billion by 2030 from US$ 1093.89 billion in 2025, with organised retail expected to capture more than 35% of the total market.
The sector’s growth is further reinforced by expanding retail infrastructure. India’s seven largest cities alone are expected to add 16.6 million sq. ft. of new shopping mall space by 2026, according to Anarock.
Organised retail in India is projected to reach US$ 230 billion by 2030, driven by rising disposable incomes, increasing urbanisation and evolving consumer preferences, according to a Deloitte–RAI report. India today ranks among the most attractive destinations for retail investment, supported by its demographic advantage, the world’s largest population, a growing middle-income segment of ~158 million households, increasing urbanisation, connected rural consumers, and rising household spending. The government has also introduced progressive policies and reforms to improve the business climate, making it easier for foreign players to establish wholly owned subsidiaries and tap into India’s retail potential.
India’s retail sector leasing reached over 4 million square feet in Q4 2025, driving total retail leasing to a record ~8.9 million square feet in 2025 across the top seven cities. Delhi-NCR led the leasing with new mall constructions, facilitating new store openings in key micro markets. D2C brands are expanding their physical presence in fashion, apparel, jewellery, cosmetics, and wellness categories.
Market Size
India’s direct selling industry was valued at Rs. 23,000 crore (US$ 2.72 billion) in FY25, reflecting the resilience of the country’s consumption story despite global challenges. By FY25, India had become the world’s third-largest e-retail market by shopper base, behind only China and the US. The rapid expansion of new-age logistics is expected to further boost this growth, with an estimated 2.5 billion Direct-to-Consumer (D2C) shipments projected by 2030.
India’s e-commerce market was valued at US$ 159.25 billion in 2026 and is projected to reach US$ 332.94 billion by 2031, supported by rising internet penetration, digital payments, and growing consumer preference for online shopping. Reliance Industries, India’s largest retailer, has highlighted that the country is poised to emerge as the world’s third-largest retail market by 2030, with government initiatives aimed at boosting disposable incomes and driving consumption. The e-commerce ecosystem is also witnessing parallel growth in infrastructure.
The India e-commerce warehousing market size reached US$ 10.0 billion in 2025, and expected to reach US$ 39.1 billion by 2034, exhibiting a growth rate (CAGR) of 16.42% during 2026-34. India’s broader digital economy is projected to touch Rs. 68,55,200 crore (US$ 800 billion) by 2030, while employing nearly 14.67 million workers.
Investments/ Developments
The Retail sector in India has seen a lot of investments and developments in the recent past.
India's fastest consumer growth is coming from Tier-II and Tier-III cities, which are adding nearly 100 million new consumers to branded and organised retail by 2030. The rise of these cities is driving national consumption patterns, digital payments, and the expansion of D2C brands with faster trial and repeat purchases.
India’s retail sector leasing reached over 4 million square feet in Q4 2025, driving total retail leasing to a record ~8.9 million square feet in 2025 across the top seven cities. Delhi-NCR led the leasing with new mall constructions, facilitating new store openings in key micro markets. D2C brands are expanding their physical presence in fashion, apparel, jewellery, cosmetics, and wellness categories.
India’s retail sector continued to witness strong expansion in 2026, with retailers opening new stores across multiple formats and categories, supported by rising investments, expanding mall supply and growing consumer demand across major cities.
India's retail market is poised to reach US$ 1 trillion by 2030. This growth is driven by rising incomes, faster digital adoption, and the rise of an aspirational consumer class. New retail formats like e-commerce, quick commerce, and D2C brands are scaling faster than conventional companies, indicating a structural shift in shopping habits and huge investor interest.
In May 2026, Emami Ltd. announced the acquisition of a 60% stake in digital-first beauty and personal care company IncNut Digital for Rs. 321 crore (US$ 36.35 million), strengthening its presence in the fast-growing D2C retail segment.
In March 2026, Reliance Retail acquired beauty and wellness brand Pahadi Local, expanding its portfolio of consumer brands and reinforcing its focus on India's premium personal care market.
In March 2026, Kotak Mahindra Bank emerged as the successful bidder for Deutsche Bank’s India retail banking business in a deal valued at approximately Rs. 4,500 crore (US$ 509.22 million), expanding its retail customer base and consumer finance footprint.
In January 2026, IKEA announced plans to invest over Rs. 20,000 crore (US$ 2.2 billion) in India over the next five years to expand its retail network, strengthen logistics infrastructure and increase local sourcing as part of its long-term growth strategy in the Indian retail market.
India’s luxury retail market continued to witness strong growth in Q4 2025, with overall retail leasing reaching a record ~8.9 million sq. ft., driven by rising demand from premium and luxury brands across major cities. The growth was supported by experience-led flagship stores, premium retail formats and increasing affluent consumer spending.
Retailers are expanding their private label offerings to meet this demand. For instance, Reliance Retail is intensifying its focus on private labels in the consumer durables sector, aiming to challenge established global brands.
A report by EY indicates that 52% of Indian consumers are opting for private label products in 2025, with 70% acknowledging that these brands are increasingly offering better quality products.
AstorMueller AG has entered India’s retail market through a joint venture with Gaurik Group called Nuvora, aiming to launch 10 to 12 exclusive Bugatti stores across the top 20 cities in FY26.
According to Bain & Company’s 2026 e-retail report, India’s online retail market is witnessing a gradual shift from cash-on-delivery (COD) to digital payment modes such as UPI-based payments at delivery, reflecting rising adoption of digital transactions across online shopping platforms.
In January 2026, Xiaomi said 100% of its phones and TVs sold in India are manufactured locally, while wearables and tablets are also made in India; local sourcing has risen to about 35% of its components.
In November 2025, Lush re-entered India through a licensing partnership with Bilberry Brands, starting online and planning physical stores in key cities such as New Delhi, Mumbai and Bengaluru.
In December 2025, Prada announced a limited-edition “Made in India” Kolhapuri-inspired sandal collection, set to launch in February 2026 across 40 global stores and online, in collaboration with Indian artisan bodies.
In December 2025, lululemon announced plans to expand into six new international markets in 2026, including India through a partnership with Tata CLiQ, with the brand set to launch through Tata CLiQ Luxury and Tata CLiQ Fashion platforms alongside its first physical store in the country.
In FY26, Zudio continued its rapid expansion across India, increasing its store network from 765 outlets in FY25 to 963 stores across 313 cities. The brand added 212 new stores and expanded into 76 additional cities during the year.
In 2025, over 30 global brands entered India, underscoring the country’s growing appeal for international retailers and premium consumer brands.
In February 2026, Nykaa opened 11 new stores and entered four new cities in Q3 FY26, taking its total store count to 276.
In January 2026, Tim Hortons India opened two new outlets at Navi Mumbai International Airport, strengthening its presence across high-footfall transit locations.
In January 2026, IKEA said it will invest over Rs. 20,000 crores (US$ 2.2 billion) in India over the next five years to expand its retail network, logistics and local sourcing.
In November 2025, LuLu Group revived its Visakhapatnam mall project after signing a fresh MoU with the Andhra Pradesh government, with the project expected to create new direct and indirect jobs.
As of February 2026, Reliance Retail operated approximately 19,340 stores across India and served more than 349 million registered customers.
In February 2026, India’s CPI inflation stood at 3.21% (provisional), with rural inflation at 3.37% and urban inflation at 3.02%, while food inflation was 3.47%.
India’s retail trading sector attracted Rs. 36,740.24 crore (US$ 5,028.12 million) FDIs between April 2000-March 2026.
India’s consumer and retail sector recorded 146 deals worth US$ 1.5 billion in Q1 2026, with deal volume rising 21% sequentially and deal value declining 55%, reflecting a shift toward smaller, strategic transactions. The quarter was led by domestic consolidation and outbound activity, while personal care and textiles, apparel & accessories together accounted for 39% of total deals by volume.
By 2030, India’s per capita income is expected to exceed Rs. 3,49,000 (US$ 4,000) from Rs 2,34,859 (US$ 2,740) in FY25, unlocking new business opportunities across sectors. Expanding digital commerce, growing access to credit, and fintech-driven financial inclusion further accelerate this consumption boom.
India's Rs. 1,71,860 crore (US$ 20 billion) cosmetics and beauty market are poised to benefit from the India-UK free trade agreement (FTA), which will reduce duties on cosmetics and other products. The FTA will directly benefit retailers like Nykaa, Reliance Tira, and Shoppers Stop, as well as e-commerce platforms like Amazon and Myntra, which sell premium beauty products.
India’s private final consumption expenditure (PFCE) is estimated at Rs. 2,19,63,865 crore (US$ 2485.30 billion) in FY26 (First Advance Estimates), growing 8.2% over the previous year and accounting for 61.5% of GDP. As per Economic Survey 2025-26 PFCE will grew 7.0% in FY26, supported by low inflation, stable employment and rising real purchasing power.
India's seven major cities are set to receive 16.6 million square feet (sq. ft.) of prime retail space in new shopping malls by the end of 2026, as per Anarock's data.
In February 2026, Hindustan Unilever approved the acquisition of the remaining 49% stake in Zywie Ventures (OZiva) for Rs. 824 crore (US$ 93.24 million) and the divestment of its 19.8% stake in Nutritionalab for Rs. 307 crore (US$ 34.74 million), strengthening its health and wellbeing portfolio.
In February 2026, Reliance Consumer Products acquired 100% equity stake in Southern Health Foods Private Limited, maker of the Manna brand, for Rs. 156.42 crore (US$ 17.70 million), adding to its health foods and staples portfolio.
French sports retailer Decathlon is accelerating its investments to ramp up production and enhance its retail presence further in India.
In February 2026, Trent said it had added over 100 stores in the nine months to December 2025, taking its total store count to more than 1,100 and accelerating expansion in smaller towns and suburban markets.
Reliance Industries is likely to sell another 8-10% stake in Reliance Retail Ventures Ltd (RRVL) to fund expansion, retire debt and prepare for the initial public offering of the conglomerate's retail business.
Reliance Consumer Products, the FMCG arm of Reliance Retail announced the launch of it made-for-India consumer packaged goods brand 'Independence' in Gujarat.
Retail tech companies supporting the retail sector with services such as digital ledgers, inventory management, payments solutions, and tools for logistics and fulfilment are taking off in India.
With the rising need for consumer goods in different sectors including consumer electronics and home appliances, many companies have invested in the Indian retail space in the past few months.
Growth Drivers for retail in India
Gold loans are driving India’s retail credit growth, rising 35% YoY to Rs. 1,06,00,000 crore (US$ 1.23 trillion) in FY25, boosted by higher gold values and easier credit from public sector banks and NBFCs.
From FY20 to FY25, digital transactions have surged, exceeding 65,000 crore in number and totalling more than Rs. 1,20,00,00,000 crore (US$ 140 trillion).
In FY26, Unified Payments Interface (UPI) processed over 24,161 crore transactions with a total transaction value exceeding Rs. 314 lakh crore (US$ 3.7 trillion), accounting for approximately 85% of India’s digital payment volume. The continued expansion of UPI reflects increasing adoption of digital payment methods across retail stores, e-commerce platforms, and merchant payment networks.
As of February 2026, UPI transactions reached 20.39 billion worth Rs. 26.84 lakh crore (US$ 303.69 billion), registering a 27% year-on-year growth in transaction volume and a 22% increase in transaction value, reflecting rapid growth in digital payment adoption across retail merchant outlets.
Favourable Demographics: India’s large and young population, Rising Middle Class, Urbanization, Changing Lifestyle and Consumption Patterns and favourable government initiatives prove to be a growth engine for the retail industry.
Change in consumer mindset: The transition from traditional retail to online platforms in India has spurred a shift in consumer mindset. This change is characterized by a prioritization of convenience, a wider product selection, increased price sensitivity, growing trust in online transactions, reliance on reviews and recommendations, evolving loyalty dynamics, a greater embrace of technology, and heightened expectations for fast delivery. A new CBRE & Invest India survey has revealed a significant shift in India's retail landscape, driven by a growing consumer demand for experience-based entertainment. Over 70% of respondents across various age groups prefer participatory activities such as bowling, amusement parks, rock climbing, escape rooms, and children's play zones over passive options like museums or art exhibitions. Mini-sized beauty products are gaining traction in India, driven by affordability, convenience, and the desire for experimentation, particularly among Gen Z. These small packs, often called "minis," are reshaping the Indian beauty market as more consumers look to experiment with makeup at the "right" price.
Brand consciousness: Brand consciousness in India is a multifaceted phenomenon shaped by economic, cultural, and technological factors. As consumer expectations continue to evolve, brands must remain agile and responsive to changing trends, ensuring that they deliver value, innovation, and authenticity to maintain their competitive edge in the market.
Government Initiatives
The Government of India has taken various initiatives to improve the retail industry in India. Some of them are listed below:
In December 2025, the Government of India said the seven PM MITRA Parks are expected to attract nearly Rs. 70,000 crore (US$ 7.92 billion) in investments and generate around 10 lakh employment opportunities, aimed at strengthening integrated retail and textile manufacturing ecosystems across multiple states.
Government may change Foreign Direct Investment (FDI) rules in food processing in a bid to permit E-commerce companies and foreign retailers to sell Made in India consumer products.
Government of India has allowed 100% FDI in online retail of goods and services through the automatic route, thereby providing clarity on the existing businesses of E-commerce companies operating in India.
Road Ahead
Consumer preferences and buying behaviours in India are evolving rapidly, driven by greater access to technology and digital platforms. Shoppers increasingly expect seamless experiences across offline and online channels, prompting retailers to design integrated strategies that combine traditional stores with e-commerce platforms. Companies are also exploring innovative revenue models to enhance customer value and engagement.
E-commerce continues to grow steadily, offering consumers a wide range of products at competitive prices. This digital transformation is reshaping the retail industry, enabling retailers to expand their reach to tier II and tier III cities while reducing reliance on physical real estate. The online retail market in India is projected to US$ 260 billion by 2030 from US$ 115 billion in 2025, fuelled by rising internet penetration, digital payments, and an expanding shopper base.
The long-term outlook for India’s retail sector remains highly positive. Growth is expected to be supported by increasing disposable incomes, favourable demographics, rising urbanization, and the entry of international players, positioning India as one of the most promising retail markets globally.
References: Media Reports, Press Releases, Deloitte report, Department of Industrial Policy and Promotion website, News Articles, KPMG, Bain & co, PIB
FAQs
The retail industry in India is one of the world's largest consumer markets, comprising organised and unorganised retail, e-commerce, and direct selling. It contributes over 10% to India's GDP and supports millions of jobs across the country.
The retail sector plays a vital role in driving domestic consumption, employment, and economic growth. Rising household incomes, urbanisation, and expanding consumer spending continue to make India one of the world's fastest-growing retail markets.
The retail industry includes organised retail, traditional retail, e-commerce, direct selling, luxury retail, quick commerce, and D2C brands. Together, these segments cater to India's diverse consumer base across urban and rural markets.
The retail sector is expanding due to rising disposable incomes, digital payments, rapid urbanisation, favourable demographics, higher internet penetration, and increasing demand from Tier-II and Tier-III cities, supported by changing consumer preferences.
The retail industry in India is being reshaped by e-commerce through wider product availability, digital payments, omnichannel retail, and faster deliveries. Online platforms are also helping retailers expand into smaller cities and reach a larger consumer base.
The Government is supporting the retail sector through 100% FDI in online retail, PM MITRA Parks, retail park policies, and reforms that encourage investment, strengthen manufacturing, and improve the ease of doing business.
The retail industry in India offers investment opportunities across organised retail, e-commerce, quick commerce, D2C brands, retail infrastructure, logistics, luxury retail, and consumer technology. Rising consumption and global retailer interest continue to attract investors.
Organised retail is strengthening the retail industry through modern shopping formats, expanding mall infrastructure, premium retail spaces, and omnichannel strategies. It is expected to account for over 35% of India's retail market by 2030.
The retail industry in India is expected to witness sustained growth, driven by digital commerce, rising disposable incomes, expanding organised retail, and increasing urbanisation. The market is projected to exceed US$ 2.36 trillion by 2030.
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