Ayush Industry in India: Growth, Investments & Global Reach

Investments/ Developments

Some of the recent developments in the Indian AYUSH industry are as follows:

• Agricultural and Processed Food Products Export Development Authority’s (APEDA’s) BHARATI initiative aims to boost India’s agri-food exports to Rs. 4,40,150 crore (US$ 50 billion) by 2030 while supporting 100 startups, including those innovating in AYUSH-based food and wellness products.
• In November 2025, Madhya Pradesh cabinet approved 373 regular posts and 806 on-call positions for AYUSH hospitals across 13 districts, including new 50-bed and 30-bed facilities.
• In November 2025, India and Germany deepened collaboration in traditional and integrative healthcare at the third Joint Working Group Meeting in Berlin, advancing joint research, regulatory alignment, and public-health integration of evidence-based traditional medicine.
• In September 2025, India and Mauritius expanded Ayush collaboration through the first overseas Jan Aushadhi Kendra and an AYUSH Centre of Excellence, strengthening healthcare and traditional medicine ties.
• On June 5, 2025, Ujjain hosted the Spiritual & Wellness Summit, with Madhya Pradesh advancing its vision to become a global centre for holistic health, spiritual tourism, and sustainable wellness living.
• On April 4, 2025, Prime Minister Mr. Narendra Modi announced the establishment of a Centre of Excellence to promote research, training, and global dissemination of Traditional Medicine during the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) Summit in Bangkok, strengthening India-Thailand collaboration in Ayurveda and traditional healing systems.
• In May 2025, the Ministry of Ayush and WHO signed a Memorandum of Understanding (MoU) to create a Traditional Medicine module in the International Classification of Health Interventions (ICHI), formally recognising Ayurveda, Yoga, Siddha, and Unani, backed by India’s Rs. 26 crore (US$ 3 million) contribution to boost global access, clinical documentation, and evidence-based integration. India has also signed 25 country-level MoUs, 52 institute-level agreements, set up 15 Academic Chairs, and established 43 AYUSH Information Cells in 39 countries, strengthening research, education, and international outreach.
• Uttar Pradesh is expanding AYUSH services with 100-bed wellness centres in every district, six new AYUSH colleges, and subsidies of 30-75% for key medicinal crops, aiming to boost rural incomes, create jobs, and strengthen health tourism.
• The Ministry of AYUSH is globalising traditional medicine through the International Cooperation Scheme and WHO projects like the Global Traditional Medicine Centre (GTMC) and the International Classification of Health Interventions (ICHI) module.
• The WHO recognised India’s pioneering AI-driven innovations in Ayush, including platforms like the SAHI, NAMASTE, and Ayush Research Portals, Ayurgenomics, and predictive diagnostics, highlighting the country’s leadership in integrating traditional medicine with digital health and evidence-based global healthcare.
• On January 25, 2025, India’s Prime Minister, Mr. Narendra Modi, and Indonesia’s President, Mr. Prabowo Subianto, witnessed the exchange of a Memorandum of Understanding (MoU) between the Ministry of Ayush, Government of India, and the Indonesian Food and Drug Authority. The MoU focuses on Traditional Medicine Quality Assurance, marking a significant step in enhancing global standards for traditional medicine.
• In February 2025, a significant initiative was taken to enhance the well-being of senior citizens and tackle the rising issue of substance abuse, the Ministry of Ayush and the Department of Social Justice and Empowerment (DoSJE) have formalized a Memorandum of Understanding (MoU). This strategic collaboration aims to implement Ayush-based interventions that promote geriatric healthcare and address substance abuse concerns. Rising income means a steady growth in the ability to access healthcare and related services.
• In January 2025, at Hyderabad House in New Delhi, India’s Prime Minister Mr. Narendra Modi and Indonesia’s President Mr. Prabowo Subianto observed the exchange of a Memorandum of Understanding (MoU) between the Ministry of Ayush, Government of India, and the Indonesian Food and Drug Authority. This MoU is centered on Traditional Medicine Quality Assurance and represents a significant advancement in the enhancement of global standards for traditional medicine.
• In November 2024, Prime Minister Mr. Narendra Modi inaugurated and laid the foundation stone for multiple development projects in Darbhanga, Bihar, with a total investment of approximately Rs. 12,100 crore (US$ 1.43 billion). A prominent highlight is the establishment of the All India Institute of Medical Sciences (AIIMS) in Darbhanga, which aims to deliver advanced healthcare services to Bihar and neighbouring regions, including parts of West Bengal and Nepal.
• On October 30, 2024, the Ayush Medical Value Travel Summit 2024 was inaugurated in Mumbai by the Union Minister of State (I/C), Ministry of Ayush, aiming to position India as a global leader in health tourism by promoting Ayush systems (Ayurveda, Yoga, Unani, Siddha, and Homeopathy) and enhancing accessibility through initiatives like "Desh ka Prakrutik Parikshan - Ghar Ghar tak Ayurved.
• On August 30, 2024, Chief Minister of Kerala Mr. Pinarayi Vijay announced a Rs. 1,000 crore (US$ 119 million) investment over the past three years to develop Ayush infrastructure in the state, including an International Institute of Ayurveda Research and a new Ayurveda medical college, during the inauguration of the two-day Global Ayurveda Summit and Kerala Healthcare Tourism in Kochi.
• On September 27, 2024, the Indian government announced plans to include 170 AYUSH treatment packages in the Ayushman Bharat health insurance scheme (AB-PMJAY) and establish special medical stores at the tehsil level for easier access to traditional medicines.
• On September 30, 2024, Minister of Tourism in Goa, Mr. Rohan A. Khaunte, launched two unique Ayurveda Wellness Packages for international visitors at the All India Institute of Ayurveda (AIIA) in Dhargal, marking a significant step toward establishing Goa as a hub for wellness tourism. This initiative strengthens the existing Memorandum of Understanding (MoU) between the Department of Tourism and AIIA, aimed at promoting the rich traditional knowledge of Ayurveda and Yoga to global tourists.
• In January 2024, Union Ayush Minister Mr. Sarbananda Sonowal laid the foundation stone for the ‘Ayush Diksha’ centre in Bhubaneswar, a first-of-its-kind facility aimed at developing human resources for Ayush professionals, with a budget of Rs. 30 crores (US$ 3.58 million). This state-of-the-art centre, located within the Central Ayurveda Research Institute, will provide training programs, enhance skills, and support research in Ayurveda, contributing to an integrated approach to healthcare alongside modern medicine.
• On February 25, 2024, Prime Minister Mr. Narendra Modi inaugurated two significant AYUSH projects virtually, marking a milestone in India's journey towards holistic healthcare. The Central Research Institute of Yoga & Naturopathy in Jhajjar, Haryana, and the National Institute of Naturopathy titled 'NISARG GRAM' in Pune, Maharashtra were unveiled.
• Chief Minister of Uttar Pradesh Mr. Yogi Adityanath highlighted the immense potential of the AYUSH medical system in transforming Uttar Pradesh into a leading health tourism destination. By efficiently implementing AYUSH practices, the state can not only offer holistic healthcare but also create substantial employment opportunities and significantly enhance farmers' incomes through AYUSH-based agriculture. The inauguration of 271 development projects, including integrated AYUSH hospitals and AYUSHman Arogya Mandirs, underscores the government's dedication to expanding and integrating traditional medical systems.
• On March 03, 2024, Union Minister of AYUSH and Ports, Shipping & Waterways, Mr. Sarbananda Sonowal, alongside Union Minister of Health & Family Welfare and Chemicals & Fertilizers, Dr. Mansukh Mandaviya, announced the establishment of AYUSH-ICMR Advanced Centre for Integrative Health Research (AI-ACIHR) at select AIIMS across the nation, alongside the launch of a multicentre clinical trial on Anaemia, Indian Public Health Standards for AYUSH healthcare facilities.