Ayush Industry in India: Growth, Investments & Global Reach

AYUSH sector is expected to witness a CAGR of ~17% during 2024-2032 in India.

Advantage India

Unmatched
Legacy

* India is the birthplace of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy, with a continuous practice tradition for millennia.

* A vibrant network of practitioners, educational institutions, and research centers keeps the AYUSH knowledge base alive and evolving

Growing Demand &
Employment Opportunities

*Increasing public awareness of natural healthcare is driving demand for AYUSH products, fostering a dynamic market ripe for innovative businesses in the sector.

*Government initiatives in AYUSH education and training aim to build a skilled workforce and create nearly 3 million jobs.

Favorable
Regulatory Environment

* Government initiatives such as the inclusion of AYUSH treatments under insurance coverage, expansion within Ayushman Bharat, and implementation of quality assurance schemes like AOGUSY reflect a strengthening regulatory framework, enhancing standardisation, credibility, and institutional adoption of AYUSH systems.

Increasing
Interest

* The number of MSMEs operating in the AYUSH sector has witnessed strong growth, increasing from 38,216 in August 2021 to 53,023 in January 2023, and further to 92,653 by August 2025. This sharp rise reflects accelerating formalisation, growing entrepreneurial activity and increasing market demand across the AYUSH ecosystem.

Snapshot Showcase Infographics Reports

Last updated: Feb, 2026

Dabur India Ltd

A pioneer in the Ayurvedic and natural healthcare space, Dabur India Ltd., established in 1884, has secured its position as a global leader. For over 139 years, Dabur has garnered immense trust in India and beyond, solidifying its reputation as the world's largest Ayurvedic and Natural Health Care Company. Their extensive portfolio encompasses over 250 high-quality products spanning healthcare, personal care, and food & beverages. Iconic brands like Dabur Chyawanprash and Dabur Amla exemplify Dabur's commitment to quality and heritage.

Company Website

Patanjali Ayurved Limited

Patanjali Ayurved Limited, established in 2006 under the Companies Act, 1956, and headquartered at D-26, Pushpanjali Bijwasan Enclave, New Delhi - 110061, owns the domain Patanjaliayurved.net. The domain serves as the official online store for Patanjali products, offering a comprehensive range of high-quality items including food, cosmetics, medicines, and books, all available at competitive prices and conveniently delivered to customers' doorsteps.

Company Website

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