Advantage India
Unmatched
Legacy
* India is the birthplace of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy, with a continuous practice tradition for millennia.
* A vibrant network of practitioners, educational institutions, and research centers keeps the AYUSH knowledge base alive and evolving.
Growing Demand &
Employment Opportunities
* Increasing public awareness of natural healthcare is driving demand for AYUSH products, fostering a dynamic market ripe for innovative businesses in the sector.
* Government initiatives in AYUSH education and training aim to build a skilled workforce and create nearly 3 million jobs.
Favorable
Regulatory Environment
* The Ministry of AYUSH drives research, education, and product standardization, fostering a conducive regulatory landscape for Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy (AYUSH) sectors.
* Public health surveillance in India will further strengthen the health systems.
Increasing
Interest
* The number of MSMEs (Micro, Small, and Medium Enterprises) in the AYUSH industry has seen a significant rise. From just 38,216 in August 2021, the number has grown to 53,023 by January 2023. This represents a jump of nearly 40% in just over a year, indicating the increasing interest and potential within the AYUSH sector.
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