Advantage India
Unmatched
Legacy
* India is the birthplace of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy, with a continuous practice tradition for millennia.
* A vibrant network of practitioners, educational institutions, and research centers keeps the AYUSH knowledge base alive and evolving
Growing Demand &
Employment Opportunities
*Increasing public awareness of natural healthcare is driving demand for AYUSH products, fostering a dynamic market ripe for innovative businesses in the sector.
*Government initiatives in AYUSH education and training aim to build a skilled workforce and create nearly 3 million jobs.
Favorable
Regulatory Environment
* Government initiatives such as the inclusion of AYUSH treatments under insurance coverage, expansion within Ayushman Bharat, and implementation of quality assurance schemes like AOGUSY reflect a strengthening regulatory framework, enhancing standardisation, credibility, and institutional adoption of AYUSH systems.
Increasing
Interest
* The number of MSMEs operating in the AYUSH sector has witnessed strong growth, increasing from 38,216 in August 2021 to 53,023 in January 2023, and further to 92,653 by August 2025. This sharp rise reflects accelerating formalisation, growing entrepreneurial activity and increasing market demand across the AYUSH ecosystem.
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