Ayush Industry - Infographic

AYUSH sector is expected to witness a CAGR of ~17% during 2024-2032 in India.

Advantage India

Unmatched
Legacy

* India is the birthplace of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy, with a continuous practice tradition for millennia.

* A vibrant network of practitioners, educational institutions, and research centers keeps the AYUSH knowledge base alive and evolving.

Robust Demand Icon

Growing Demand &
Employment Opportunities

* Increasing public awareness of natural healthcare is driving demand for AYUSH products, fostering a dynamic market ripe for innovative businesses in the sector.

* Government initiatives in AYUSH education and training aim to build a skilled workforce and create nearly 3 million jobs.

Opportunities in MRO

Favorable
Regulatory Environment

* The Ministry of AYUSH drives research, education, and product standardization, fostering a conducive regulatory landscape for Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy (AYUSH) sectors.​

* Public health surveillance in India will further strengthen the health systems.

Policy Support

Increasing
Interest

* The number of MSMEs (Micro, Small, and Medium Enterprises) in the AYUSH industry has seen a significant rise. From just 38,216 in August 2021, the number has grown to 53,023 by January 2023. This represents a jump of nearly 40% in just over a year, indicating the increasing interest and potential within the AYUSH sector.​

Increasing Investments
Last updated: Oct, 2025

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