E-commerce Industry in India

Indian e-commerce is expected to grow at a compound annual growth rate (CAGR) of 27% to reach US$ 163 billion by 2026.

Advantage India

Growing
Demand

*The Indian Beauty and Personal Care (BPC) market is experiencing rapid growth, projected to reach a GMV of Rs. 2,60,610 crore (US$ 30 billion) by CY27. This represents 5% of the global beauty industry. The market is expanding at an annual growth rate of around 10%, making it the fastest-growing BPC market among major economies.

*India’s e-retail sector is poised for strong long-term growth, with GMV projected to rise over 18% annually to reach Rs. 14.5 lakh crore (US$ 170 billion) by 2030.

*India's Business-to-Business (B2B) online marketplace would be a US$ 200 billion opportunity by 2030.

Attractive
Opportunities

*In FY25, India's e-commerce sector achieved a GMV of approximately Rs. 1.19 lakh crore (US$ 14 billion), reflecting a 12% YoY growth.

*In August 2025, Flipkart has created over 2.2 lakh seasonal jobs and plans 650 additional festive delivery hubs in tier II & III cities, complementing Amazon India’s 1.5 lakh festive hires, highlighting strong e-commerce employment growth ahead of the season.

*India’s e-commerce industry, valued at Rs. 10,82,875 crore (US$ 125 billion) in 2024, is projected to grow to Rs. 29,88,735 crore (US 345 billion) by 2030, reflecting a compound annual growth rate (CAGR) of 15%.

Policy 
support

*100% FDI is allowed in B2B e-commerce & marketplace model of E-commerce.

*Government initiatives like the National Logistics Policy and Digital India are boosting e-commerce by improving connectivity, streamlining logistics, and expanding digital access. These efforts aim to support the creation of a trillion-dollar online economy by 2025

*The Union Budget 2025-26 backs MSMEs with increased investment limits, better credit support, and a Rs. 10,000 crore (US$ 1.17 billion) startup fund. It also promotes electronics manufacturing and Global Capability Centre in Tier 2 cities to strengthen e-commerce supply chains.

Increasing
Investments

*Amazon CEO Mr. Andy Jassy announced that the company is committed to invest US$ 26 billion in India by 2030, out of which US$ 11 billion has already been invested as of July 2025.

*In June 2025, Nestle India announced plans to invest Rs. 5,000 crore (US$ 585 million) in capacity expansion, new product lines, and sustainability across its factories.

Last updated: Oct, 2025

Major Hubs for E-commerce

  • Karnataka
  • Delhi
  • Maharashtra
  • Tamil Nadu
  • Andhra Pradesh

IBEF Campaigns

MORE
Discover India

Discover India

A campaign designed to showcase the country’s rich heritage, vibrant ...

Aatmanirbhar Bharat Utsav 2024

Aatmanirbhar Bharat Utsav 2024

Union Minister of External Affairs, Dr. S. Jaishankar and Union Commerce an...

Case Studies

MORE

India’s Elevators and Escalators Market: Driven by Urban Vertical Growth

India’s Elevators and Escalators Market: Driven by Urban Vertical Growth

India’s elevators and escalators sector has rapidly emerged as a key player in the country’s urbanisation narrative. As of 2024, India has...

The Rise of Public Sector Banks in India’s Economic Revival Post-Pandemic

The Rise of Public Sector Banks in India’s Economic Revival Post-Pandemic

Public Sector Banks (PSBs) represent one of India’s most remarkable turnaround stories in its recent economic history. These financial instituti...

Makhana Goes Global: Strategies to Strengthen India’s Export Edge

Makhana Goes Global: Strategies to Strengthen India’s Export Edge

Makhana (Euryale ferox) is emerging as a global superfood owing to its exceptional nutritional and medicinal value. India dominates its production, ac...

IBEF BLOG

MORE
The Resurgence of Railway Tourism: Luxe Heritage Trains and New Themed Circuits
12 Nov 2025

The Resurgence of Railway Tourism: Luxe Heritage Trains and New Themed Circuits

India is well known for its cultural heritage, blessed with a diverse and e...

Neobanks Rising: Millennial Banking in a Digital-First India
11 Nov 2025

Neobanks Rising: Millennial Banking in a Digital-First India

India’s youthful population is the cornerstone of its digital transfo...

The Diaspora Effect: Driving Bilateral Ties and Remittances to India
10 Nov 2025

The Diaspora Effect: Driving Bilateral Ties and Remittances to India

The Indian story is not just limited to its borders, it is etched across co...

Partners
Loading...