Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal. It is one of India’s leading E-commerce marketplaces and is headquartered in Bengaluru. The company initially started as an online bookstore. Later, it also started selling other items such as movies and mobile phones. Now the company offers more than 80 million products spread across more than 80 categories. It has the capacity to delivery eight million shipments per month.
Flipkart Group raised an additional US$ 1.2 billion from Walmart-led investor group in July 2020. Its valuation has reached US$ 24.9 billion post equity round. Flipkart has pledged to completely transition to electric vehicles (EVs) by 2030 across its E-commerce value chain by partnering with Climate Group’s global electric mobility initiative, EV100.
Flipkart Internet Pvt Ltd – India’s largest e-commerce firm
Year | Milestone |
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2023 |
Google LLC is investing US$ 350 million in Flipkart as part of a nearly US$ 1 billion funding round led by Walmart Inc., Flipkart's majority stakeholder, with the investment aimed at expanding Flipkart's business and modernizing its digital infrastructure to serve customers across India, and the two companies also plan to increase Flipkart's use of Google's cloud platform. On December 22, 2023, Walmart announced a US$ 600 million investment in Flipkart, as part of Flipkart's US$ 1 billion fundraising plan. Other stakeholders and external investors will contribute the remaining US$ 400 million. This investment aims to expand operations, strengthen the supply chain, and enhance tech capabilities. The valuation of Flipkart in this round is at a premium of 5-10% from its previous valuation of around US$ 35 billion. As announced in October 2023, Flipkart recorded 1.4 billion customer visits over the eight days of its festive sale, with sellers seeing 2.5x growth in their businesses as compared to usual business days. In September 2023, Flipkart tied up with the government’s national rural livelihood mission (NRLM), a poverty alleviation programme to sell products of women artisans from Maharajganj in Uttar Pradesh. On August 14, 2023, Flipkart announced its upgraded version of its loyalty program - Flipkart Plus Membership with Plus and Plus Premium. On August 9, 2023, Flipkart inaugurated its first grocery fulfillment centre in Ludhiana, Punjab. In August 2023, Flipkart joined hands with the Government of Gujarat on National Handloom Day through a Memorandum of Understanding (MoU) with the Commissioner of Cottage & Rural Industries, Government of Gujarat, under the Flipkart Samarth program. In July 2023, Flipkart entered into a strategic partnership with Axis Bank to facilitate and offer personal loans to its valued customers adding additional convenience and enhanced benefits to its 450 million customers. In June 2023, Flipkart announced the launch of an Exchange Program for non-functional appliances, smartphones, and feature phones. In May 2023, Flipkart expanded its footprint in Telangana and strengthened its supply chain infrastructure with the launch of a new fulfilment centre (FC) in Sangareddy. The Flipkart Foundation under the Flipkart Group partnered with All India Artisans and Craftworkers Welfare Association (AIACA) in April, 2023, to launch a project called ‘Greening the Way towards Success - Creating Sustainable Enterprises’. The objective is to establish a sustainable and replicable model that can foster the development and promotion of textile and handicraft-based green enterprises in India. On March 9, 2023, Flipkart India signed a Memorandum of Understanding (MoU) with the Andhra Pradesh Food Processing Society, as part of its program ‘Flipkart Samarth Krishi’. In March 2023, HDFC Bank and Flipkart Wholesale launched the industry-first co-branded credit card for Kirana members and small merchants. In January 2023, Flipkart launched ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle. |
2022 |
In December 2022, Flipkart Health+, offering 83,000 prescription medicines and healthcare products, delivering to over 20,000 pin codes is planning to go pan-India. In November 2022, Flipkart plans to buy back employee stock options plan (ESOP) worth about US$ 700 million from employees. In August 2022, Flipkart plans to establish three huge fulfilment centres in North, West, and South India over the next three to four years to meet increased demand for products sold through e-commerce. In May 2022, Flipkart’s pay later credit facility crossed 6 million users in 7 months. In March 2022, Flipkart launched its third fulfilment centre in Amta at West Bengal’s Howrah district. |
2021 |
In December 2021, Flipkart and Walmart invested US$ 145 million in Ninjacart for its online grocery push. In December 2021, the government and Flipkart have signed a memorandum of understanding to increase access to Self-Help Groups. In November 2021, Rural development ministry ties up with Flipkart to sell products made by artisans. In October 2021, Flipkart's Big Billion Days report shows a 55% increase in new sellers and a 1.3x increase in kiranas. In September 2021, Flipkart launched a programme to spot and build direct-to-consumer (D2C) brands on its platform through a service-fee model. In September 2021, Flipkart announced to create direct seasonal employment for >115,000 people, of which 15% comprise women and people with disabilities. In June 2021, Flipkart announced its partnership with the Telangana government to deploy drones to deliver medical supplies in remote areas amid the COVID-19 pandemic. In June 2021, Flipkart wholesale joined forces with Ace Turtle, an omnichannel enablement platform, to secure licensing rights for Toys“R”Us and Babies“R”Us. In June 2021, the company added a new fulfilment centre (FC) in Dankuni, West Bengal. The FC is spread across 2.2 lakh sq. ft. and has a potential to create ~3,500 direct jobs. Flipkart signed a MoU with Jharkhand government and Federation of Indian Chambers of Commerce and Industry (FICCI) to build infrastructure and industrial development, including social development. |
2020 |
On October 23, Flipkart acquired a 7.8% stake in Aditya Birla Fashion and Retail, a subsidiary of the Aditya Birla Group, for Rs. 1,500 crore (US$ 203.8 million). Flipkart recorded 110 order placements per second during their annual Big Billion Days Sale event in October. The company stated that >50% orders were from Tier III cities and beyond. Flipkart partnered with PayTM for its annual Big Billion Days Sale event, offering customers the convenience of making payments directly through the application with the bonus of receiving PayTM cashbacks over and above Flipkart discounts. On September 08, 2020, Flipkart signed an MoU with the Government of Jharkhand to onboard Jharkhand’s artisans, weavers and craftsmen onto ‘Flipkart Samarth’—an initiative aimed at enabling and handholding craftsmen from across India to set up an online business. Flipkart started wholesale e-commerce service in India. Flipkart aims 100% transition to electric vehicles in next 10 years. On July 09, 2020, Flipkart Group bought a minority stake in Arvind Youth Brands, a subsidiary of Arvind Fashions Ltd (AFL), for Rs. 260 crore (US$ 36.88 million) Introduced voice assistant to help customers buy groceries |
2019 |
Launched smart assistive feature called Flipkart Saathi Launched its online grocery store, ‘Supermart’, in Mumbai Flipkart signed memorandum of understanding (MoU) with the Government of Jharkhand to launch Flipkart SAMARTH Flipkart brought US brand Nautica onboard to tap Indian fashion market |
2018 |
Walmart acquired 77% stake in Flipkart for Rs. 111,824 crores (US$ 16 billion) Launched fund to invest in early stage start-ups to seed innovation in areas related to E-commerce ecosystem |
2017 |
PhonePe crosses 10 million download on Google Playstore. Softbank Vision Fund invested in Flipkart after which Flipkart had in excess of Rs. 2,756 crore (US$ 331 million) in cash on its balance sheet |
2016 |
Crossed 100 million registered customers. Acquire Unified Payment Interface (UPI) based startup PhonePe. It also Launched PhonePe, India’s first UPI based app. |
2014 |
Flipkart became the first Indian internet retailer to register US$ 1.9 billion gross merchandise value (GMV). Acquired fashion e-seller Myntra. |
2013 |
Launched PayZippy, an online payments solution for merchants and customers. Sold 100,000 books in a single day. |
2012 |
Launched lifestyle and fashion portfolio. Launched electronics private label DigiFlip. |
2011 |
Launches digital wallet. Delivery to more than 600 cities in India. |
2010 |
Launched Music, Movies and Mobiles category. Launched cash on delivery. Flipkart also launched its logistic arm, Ekart |
2007 |
Founded in 2007 and launched books. |