Trade Analytics
Media and Entertainment

Growth of Media, Entertainment & Animation Industry - Infographic

Latest update: December, 2017

  • Indian media and entertainment (M&E) industry grew at a CAGR of 18.55 per cent from 2011-2017; and is expected to grow at a CAGR of 13.9 per cent to touch US$ 37.55 billion by 2021 from US$ 22.75 billion in 2017.
  • The next 5 years will see digital technologies increase their influence across the industry leading to a sea change in consumer behaviour across all segments
  • The entertainment industry is projected to be more than US$ 62.2 billion by FY25
  • With an intent of ushering in an era of conversational computing, Microsoft has released an artificial intelligence chatbot known as Ruuh for Facebook Messenger. The English speaking chatbot is only available to users in India and is to be used for entertainment purposes.
  • The industry provides employment to 3.5-4 million people, including both direct and indirect employment as of 2017.
Growth

Notes: CAGR - Compound Annual Growth Rate, P – Projected
Source: KPMG – FICCI Report 2018, Aranca Research

  • The entertainment industry continues to be dominated by the television segment, with the segment accounting for 44.24 per cent of revenue share in 2016, which is expected to grow further to 48.18 per cent by 2021
  • Print media would be the second largest sector in the overall entertainment industry in India, following which sectors of Out of Home (OOH) and Radio are expected to contribute almost 2 per cent each to the entire industry by 2021
  • PVR Cinemas plans to add around 75 screens across India during FY 2017-18, thereby raising its capacity to 650 screens and has a target to achieve 1,000 screens in India by 2020. The number of screens increased to 612 in 2017.
  • Google's video platform, YouTube, plans to increase its user base in India to 400 million, as rising internet penetration in the rural areas will enable the consumers to access videos on their smartphones
Growth

Notes: OOH – Out of Home, TV – Television
Source: KPMG - FICCI Report 2017, Economic Times, Aranca Research

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