Trade Analytics
Media and Entertainment
India’s television market is expected to grow at CAGR of 15.5 per cent to reach US$ 15.2 billion in 2019.

Growth of Media, Entertainment & Animation Industry - Infographic

Latest update: December, 2017

  • The entertainment industry continues to be dominated by the television segment, with the segment accounting for 44.24 per cent of revenue share in 2016, which is expected to grow further to 48.18 per cent by 2021.
  • Television, print and films together accounted for 79.54 per cent of marketshare in 2016, in value terms.
  • Print media would be the 2nd largest sector in the overall entertainment industry in India, following which sectors of Out of Home (OOH) and Radio are expected to contribute almost 2 per cent each to the entire industry by 2021.
  • Indian print media industry generated revenues worth US$ 4.51 billion in FY2017(till December 2016).

Note: FY - Indian Financial Year (April to March)
Source: KPMG – FICCI Report 2017, Economic Times

  • Regional entertainment channels comprises mostly of regional GECs (General Entertainment Channels), regional movies and regional music.
  • GECs accounted for 29.6 per cent of the total television viewership share in 2015 followed by viewership of regional movies with 6.6 per cent.
  • In print media, the rise in literacy rates, significant population growth, the rise in incomes in smaller towns and the entry of big players in regional markets is likely to drive future expansion of circulation and readership across India.
  • Viewership in South India is dominant for regional entertainment as Tamil and Telugu channels together account for more than half of total viewership. It is comparatively less for Oriya and Bhojpuri, which is equivalent to only 2 per cent each.

Source: KPMG – FICCI Report 2016 and 2017, Economic Times



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