Advantage India
Robust
Demand
*According to a report published by IAMAI and Kantar Research, India internet users are expected to reach 900 million by FY25, from ~622 million internet users in FY20, increasing at a CAGR of 45% until FY25.
*The country's entertainment and media industry is expected to see a growth of 9.7% annually in revenues to reach US$ 73.6 billion by FY27.
*The advertising-based video on demand (AVoD) segment is expected to rise at a CAGR of 24% to reach US$ 2.6 billion by FY25.
Attractive
Opportunities
*The Indian entertainment sector could unlock an estimated Rs. 50,724 crore (US$ 6 billion) in unrealised value by FY30, according to a recent industry report. This growth potential is attributed to international collaboration, technology adoption, and strategic changes in content creation.
*India's Animation and VFX sector is projected to grow from US$ 1.3 billion in FY23 to US$ 2.2 billion by FY26, increasing its share of the media and entertainment (M&E) industry from 5% to 6%, according to a CII GT report.
*The Indian mobile gaming market is poised to reach US$ 7 billion, in value, by FY25.
Policy
Support
* The Government of India has increased the FDI limit from 74% to 100%.
*In February 2024, the Union Cabinet approved the auction of 10,523.15 megahertz (MHz) of spectrum across bands at a reserve price of Rs 96,317.65 crores (US$ 11.60 billion).
Higher
Investments
*FDI inflows in the information and broadcasting sector (including print media) stood at Rs. 74,369 crore (US$ 11.56 billion) between April 2000-December 2024.
*The allocation to Prasar Bharati stood at Rs. 2,808.36 crore (US$ 338.36 million) in FY23.
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