Radio industry advertising revenue picks up pace in FY25
- IBEF
- January 12, 2026
According to a report, India’s radio advertising revenue has begun to recover from a low base in FY25, as advertisers gradually return to spending. This recovery has been supported by increased advertising from the FMCG, retail, real estate, and education sectors, which have shown renewed confidence in the medium. As brands shift towards a stronger regional and local focus, radio remains an efficient and cost-effective means of targeted communication, particularly for businesses operating in Tier II and Tier III markets. Stable listenership levels across regions have further supported advertiser interest. Radio remains a popular choice among advertisers, with many businesses continuing to invest in the medium to strengthen local outreach and maintain consumer engagement.
According to the report, enhanced economic activity and increased demand during the holiday season this year were key drivers of increased spending on advertising. The strong level of participation by local advertisers, along with some expansion by leading national advertisers, has been a significant contributor to revenue growth throughout radio networks and an improvement in inventory use. Although digital media platforms pose a competitive threat to radio, the stability of listening audiences, especially in regional areas, and the increased ability to monetise advertising space have been positive for the radio industry. As a result, the increase in revenue from advertising during FY25 represents a positive trend for the sector, reaffirming its continuing importance to the changing media and advertising environment of India as a whole.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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