Media and Entertainment
The Indian film industry reached Rs 158.90 billion (US$ 2.47 billion) in FY18.

Indian Entertainment Industry Analysis

Latest update: December, 2018

Growth

 

Last Updated: December, 2018

The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.

The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.10^ per cent during 2018-23 to reach Rs 2,660.20 billion (US$ 39.68 billion) in FY23 from Rs 1,436.00 billion (US$ 22.28 billion) in FY18. The industry provides employment to five million people, including both direct and indirect employment as of 2017.

Advertising revenue in India is expected to grow 15.20 per cent during 2018-2023, to reach Rs 1,232.70 billion (US$ 18.39 billion) in FY23 from Rs 608.30 billion (US$ 9.44 billion) in FY18. India digital advertising market has reached Rs 8,202 crore (US$ 1.27 billion) in 2017 and is forecasted to grow at a CAGR of 32 per cent to reach Rs 18,986 crore (US$ 2.95 billion) by 2020*.India’s advertisement spending is projected to grow 15 per cent year-on-year to reach Rs 72,169 crore (US$ 10.28 billion) in 2019@.India’s digital revenues are expected to reach US$394.22 million by 2021.  India is the largest television market in the world with Rs 651.90 billion (US$ 10.11 billion) in revenue in FY18. The Indian film industry is expected to grow at a CAGR of 7.60^ per cent during 2018-2023.

The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.

Note: * - according to Digital Advertising Report by Dentsu Aegis Network, ^ - CAGR is calculated from Rs figures, @ - according to Zenith Global Advertising Expenditure Forecasts

Indian Media and Entertainment Industry Report (December, 2018)
Download PDF Download PDF  (Size: 1.08 MB )
Indian Media and Entertainment Industry Report (November, 2018)
Download PDF Download PDF  (Size: 1.08 MB )

Click to access the Media and Entertainment Industry Archived Report

Posters

Brand India Pharma

CINEMA OF THE WORLD

India has one of the largest film industries in the world, produces the largest number of films annually, constitutes the highest number of tickets so...

+ More >

Brand India Pharma

IBEF Publications

IBEF Publication

50 Reasons To Partner with India

English

+ More Publications >

IBEF Publication

IBEF Blog - INDIA ADDA – PERSPECTIVES ON INDIA More

author_logo-ibef1.jpg Solar energy generation in India: Lighting lives!
IBEF, Knowledge Centre

The generation of power from solely renewable sources like solar energy is a prime focus of India’s energy planning. Started in the early 1970s, the process of crea...

author_logo-ibef1.jpg Digital payment industry in India
IBEF, Knowledge Centre

From being primarily a cash-obsessed economy, India’s digital payment story is new but exciting. Driven by progressive regulatory policies and increased use of mobi...

author_logo-ibef1.jpg The Indian Hotel Industry, Sunshine Ahead
IBEF, Knowledge Centre

Ever expanding domestic tourism, increasing foreign tourist arrivals, forex earnings growth, high airline passenger numbers and muted supply growth has put the Indian hot...

author_logo-ibef1.jpg Generic Medicines and Vaccines: India's Pharma Exports and the Role It Plays
IBEF, Knowledge Centre

In any country, research and studies pertaining to medicines tend to be expensive. That is why companies researching new medicines tend to pass on these costs to consumer...

author_logo-ibef1.jpg Changing mobile internet landscape in India
IBEF, Knowledge Centre

About forty years have passed since the inception of the internet. Today, mobile internet services are a pre-determined requisite, at least for urban Indians. What starte...

author_logo-ibef1.jpg India: An innovative nation!
IBEF, Knowledge Centre

India has a rich history of innovation. Be it the invention of the digit ‘0’ by Aryabhatta or the exceptional sanitation system of the Indus Valley civilizati...

ideas More

Ideas

Darwinbox: Redefining HR
Darwinbox is a comprehensive and integrated Human Resource (HR) software that provides a one-stop solution to all the technical aspects of the HR department. From recruitment to performance management and to exit management, Darwinbox takes care of all the HR related needs across the employee life cycle including payroll,...

JOIN IBEF.org

Join IBEF.org now. Enjoy FREE subscriptions downloads, updates and more.

Error

Already a member?
Login / Retrieve Password