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India’s exports have maintained a resilient and steady growth trajectory, driven by robust manufacturing capabilities, rising innovation, and supportive government policies. Initiatives like “Make in India” have strengthened production competitiveness and helped industries align with global benchmarks, giving a renewed push to traditional export pillars such as agriculture, automobiles, and pharmaceuticals. At the same time, India is gaining prominence as a reliable supplier in emerging sectors including electronics, engineering goods, and technology products. Building on this momentum, the recently approved Export Promotion Mission (EPM), with an outlay of US$ 2.85 billion, aims to deepen this progress by improving access to trade finance, easing compliance, enhancing branding, and expanding market opportunities for MSMEs and labour-intensive sectors.
As markets evolve, the ability of exporters to build trust and differentiate their products is becoming a critical advantage. Certifications, packaging, and branding now go hand in hand with cost and quality in determining global success. This newsletter has been designed to share expert insights, industry perspectives and practical strategies that can help Indian businesses navigate international requirements, seize emerging opportunities, and build stronger identities abroad.
In this edition, we bring together perspectives on how certifications enhance credibility and how trade fairs are shaping “Brand India” on global platforms. Case studies of Responsive Industries and Aarti Industries provide a closer look at the journeys of Indian companies scaling internationally. Alongside these, we highlight market opportunities in regions such as the UK, Australia, and Latin America. In addition, we showcase IBEF’s role as a premier information hub on Indian economy and exports. Together, these insights aim to equip Indian businesses with the tools they need to achieve sustainable growth in international markets.
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