The India Brand Equity Foundation (IBEF) website has steadily grown into a go-to source for credible information on India’s economy, business and trade, trusted by audiences around the world. Managed under the Department of Commerce, the website combines data, analysis and stories that capture India’s economic progress and export potential.
During FY24, the IBEF website received 3.57 million visits and 9.80 million page views, reflecting its continued relevance and engagement. The platform now attracts a diverse audience, from international investors and policymakers to academics, trade bodies and journalists that depends on it for timely, accurate and easy-to-read information.
Constantly updated, data-driven insights
IBEF’s focus on industry, state and export content drives most of its website traffic, among others.
The website’s Industry section features detailed, regularly updated profiles across 45 sectors, from automobiles and textiles to renewable energy and information technology. Each report includes facts on market size, investment trends and government initiatives, helping readers track how India’s sectors are evolving.
Its State and Union Territory (UT) section provides concise, factual overviews of the nation’s regions, spotlighting their economic strengths, leading industries and investment opportunities. These pages help international investors, domestic investors and analysts understand regional potential and business conditions.
The website’s Export section continues to be a major component of IBEF's mission to support Indian commerce. It provides export statistics both by category and by country, emphasising India’s products and markets. Besides, the section also provides details about Export Promotion Councils and important inter-country trade contracts such as the recent India-United Arab Emirates (UAE) Comprehensive Economic Partnership Agreement (CEPA) and India-United Kingdom Comprehensive Economic and Trade Agreement (CETA), which are aiding exporters in recognising the areas of their interest in the worldwide markets.
Pages related to India’s Economy consistently record high engagement, underscoring how users rely on IBEF for dependable policy and economic updates.
Deepening knowledge and reach
The IBEF website’s strength lies in its ability to connect numbers with narratives. Regular features such as India News Alert deliver concise daily updates to subscribers and are also available on the website.
The India Adda Blog engages users by presenting analytical and popular features that underline the changing business and innovation scene in India. A few recent ones are ‘India's Sparkling Future: The Rise of Lab-Grown Diamonds’, ‘Regenerative Medicine in India: The Next Big Leap in Healthcare’, ‘Pickleball Picks Up Pace: India’s New Sporting Business Frontier’ and ‘Reimagining India's Creative Economy’, which highlight how India is improving in many areas. Other features on dairy alternatives, generic injectables and health and nutrition markets add new perspectives to the country’s expanding consumer and manufacturing story.
Every month IBEF comes out with a fresh collection of case studies that shows unique and emerging strengths of India. Some of the topics that were recently covered in this section are ‘Makhana Goes Global: Strategies to Strengthen India’s Export Edge’, ‘Expansion of India’s Animation & Comic Industry’, ‘Driving Global: Rising Exports of Indian Passenger Vehicles’, ‘Fuelling Growth: The Economic Transformation of India through its Petrochemical Industry’, ‘The Talent Tsunami’ and ‘The Future of Shipbuilding in India’. These reports are not just about statistics, they also tell the story of India’s industrial and creative growth in an attractive and easy-to-understand way.
The combination of factual and narrative content has played a significant role in building a loyal audience as well as educating it. This has helped transform IBEF from merely an information portal into a knowledge ecosystem that connects India’s economy with the world.
Expanding digital footprint
Beyond the website, IBEF's digital ecosystem now reaches audiences through social media, newsletters and campaign-led content.
This growing digital footprint has helped IBEF increase its global visibility while maintaining consistency in messaging across platforms. The website, with real-time updates, an interactive design and source of credible information, is amongst one of the most trusted government-supported information platforms.
Disclaimer: This information has been collected through secondary research. The views expressed by the spokespersons are their own and do not necessarily reflect those of IBEF. IBEF is not responsible for any errors in the same.
