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Issue IV, 27th February 2026

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Beyond Borders: IBEF’s Quarterly Export Branding Insights

Elevating Exports, Expanding Horizons

India’s economic momentum has continued to strengthen, supported by steady growth, easing inflation and improving export performance. Recent government data indicates that domestic demand remains resilient, while exports are gaining traction across key sectors such as engineering goods, electronics and pharmaceuticals. At the same time, softer inflation has helped create a stable and supportive environment for businesses and exporters. Together, these trends underline India’s growing competitiveness and its ability to sustain growth despite global trade uncertainties.

As Indian exports expand globally, building strong brands has become as important as scaling volumes. Today’s global buyers increasingly look for products with a clear origin, credible quality and a story they can trust. Our feature article, Heritage-Led Storytelling: Elevating India’s Exports, draws on insights from leaders across beauty, design and handcrafted goods to show how Indian brands are using heritage not as nostalgia, but as a structured narrative backed by transparency, craftsmanship and consistency. This approach helps exporters stand out in crowded markets and move towards premium positioning.

Beyond the feature, this edition brings together multiple lenses on India’s globalisation journey. we present case studies of Balaji Wafers and Himadri Speciality Chemicals Ltd., offering grounded perspectives on how Indian companies are navigating international expansion. We examine market opportunities across Germany, Canada, the UK and the Gulf Cooperation Council (GCC), while IBEF’s Blogs and Case Studies continue to track broader economic trends, evolving consumer markets, policy shifts and export trajectory. The edition concludes with a focused review of India’s evolving trade architecture, covering agreements with the GCC, the UK, the European Union and the United States. From the India-United Arab Emirates Comprehensive Economic Partnership Agreement (CEPA) and the India-Oman CEPA to the India-UK Comprehensive Economic and Trade Agreement (CETA), the India-EU Free Trade Agreement (FTA) and the India-US Interim Trade Agreement, we examine how tariff rationalisation, services integration and sustainability commitments are reshaping India’s global trade partnerships. Together, these perspectives aim to equip Indian businesses for sustainable international growth.

Feature Article

Heritage-Led Storytelling: Elevating India’s Exports

Today’s global buyers are increasingly drawn to products with a story, not just a price tag. They want to know where a product comes from, who makes it, and why...

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Heritage-Led Storytelling: Elevating India’s Exports

Case Study

Balaji Wafers: From Indian Palates to Global Shelves

Balaji Wafers: From Indian Palates to Global Shelves

Balaji Wafers is one of India’s most recognised homegrown snack brands, built on a strong understanding of local tastes, disciplined execution, and a clear focus on value for money...

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HSCL Success Story

HSCL Success Story

Himadri Speciality Chemical Ltd (HSCL) is one of India’s most established carbon-materials and speciality-chemicals companies, recognised for its strong technology base and an evolving global footprint. The company is the...

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Market Spotlight

The Gulf Cooperation Council (GCC) is an intergovernmental organization comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, which fosters cooperation in economic, social, and military fields. Established on May 25, 1981, in...

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Industry Trends

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The Rise of Non-Traditional Exporters

Global trade is evolving. Thanks to the internet and improved logistics, exporting is no longer limited to large corporations. Today, even small businesses, rural entrepreneurs and local artisans can reach overseas customers through e-commerce and global...

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Market Insights

India’s merchandise exports have remained resilient despite a challenging global environment, with demand pressures and trade uncertainties continuing to weigh on international commerce. In FY25, India’s total merchandise exports...

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How IBEF Blogs and Case Studies Capture India’s Economic and Market Trends

India Brand Equity Foundation’s (IBEF) Blogs and Case Studies have steadily evolved into a rich narrative platform that captures the broad arc of India’s economic and consumer transformation. Collectively...

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Newsletter Band Read our earlier editions of the Quarterly Newsletter here.