AMUL

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AMUL

  • 65 years of operations
  • Sales turnover of Rs 18,143 crore (US$ 3.01 billion*) in FY 14
  • 3.23 million producer members
  • India's largest exporter of dairy products
  • 144,500 dairy cooperative societies

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat.  Founded in 1946, the brand is today managed by the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) which is jointly owned by about 3,000,000 milk producers in the state.

Amul the co-operative was formed as a response to the exploitation of marginal milk producers by agents and traders of the existing dairy in the state. The co-operative has gone from strength to strength, on the back of the inspired leadership of Mr Tribhuvandas Patel, the Founder Chairman and Dr Verghese Kurien, who was entrusted with the task of running the dairy from 1950.

The Amul model has helped India to emerge as the largest milk producer in the world. More than 15,000,000 milk producers contribute their milk in 144,500 dairy cooperative societies across the country. The milk is processed in 184 district co-operative unions and marketed by 22 state marketing federations, ensuring a better life for millions.

Source: http://www.amul.com

Amul: One of the India's Strongest Brands

2014 Receives prestigious CNN-IBN Innovating for a Better Tomorrow Award
2012 Receives Green Globe Foundation Award
2010 Bags International Dairy Federation Award held in Austria
2007 Amul's pro-biotic ice-cream bags award at World Dairy Summit
1999 Receives prestigious Rajiv Gandhi National Quality Award

Updated: June, 2014

Agriculture
Agricultural product is the 4th largest exported principal commodity with a share of 10 per cent of total exports of the country.
x IBEF : India Brand Equity Foundation