Aeropostale chooses India over China for growth

New Delhi: Aeropostale, an American mall-based fashion retailer for young men and women, is eyeing revenues of around Rs 500 crore from the Indian market in the next four years. The teen retailer launched its first store in the Capital in partnership with textile major Arvind and said India would be among its top three markets within that time period.

Aeropostale has been grappling with diminishing sales in its largest market, the US, where it operates around 800 stores. It has been facing stiff completion from fast-fashion stores such as, H&M and Forever 21. Since then, it has taken the licensing route to expand into other markets. Interestingly , the brand has chosen India over China.

"India will become one of our most important markets.China is overcrowded with foreign brands at the moment.Latin America, which brings us revenues of around $100 million, is our second-largest market after the US," Kenneth Ohashi, senior VP, international and global licensing at Aeropostale, told TOI.

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