Flipkart enters into partnership with Godrej Interio for furniture vertical

New Delhi: India’s largest e-commerce firm Flipkart has entered into a exclusive partnership with Godrej Interio, the home decor arm of the Godrej Group, to offer complete collection of furniture from Godrej Interio, including designs for living room, dining room, and bedroom. According to the industry experts, the online furniture market is expected to grow at a compounded annual growth rate (CAGR) of 75 per cent and reach over US$ 700 million by 2020 from its current value of US$ 130 million. Mr Sandeep Chandrakant Patil, senior director business at Flipkart said, “Our combined strengths in product development and marketing and distribution is going to help expand the footprint for the brand, while at the same time enable an all new furniture shopping experience for our customers”. Mr Shanu Singh, the e-commerce head of Godrej Interio, has stated that Godrej Interio is looking at a long-term partnership with Flipkart to make its offerings available to a larger online customer base across the country.

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