Harley-Davidson expands India line up, launches 3 new models
- Livemint" target="_blank">Livemint
- October 31, 2014
Mumbai: Harley-Davidson Motor Co. India Pvt. Ltd, the local arm of the iconic US motorcycle maker, launched three new models in the country on Thursday—the Breakout, Street Glide and CVO limited edition.
The Breakout, the latest addition to the popular Softail family of motorcycles will be assembled at Harley-Davidson’s plant in Bawal, Haryana and retail at Rs16.28 lakh (ex-showroom Delhi). The Street Glide Special—a fully loaded version of the popular performance Touring model that boasts of an infotainment system, bat wing fairing with split-stream vent, dual halogen headlamp, enforcer cast aluminium wheels among other creature comforts, is priced at Rs29.70 lakh (ex-showroom Delhi).
The company also launched the Custom Vehicle Operations (CVO) motorcycles—the limited edition, hand-crafted model at Rs49.23 lakh (ex-showroom Delhi).
“Our latest offerings demonstrate Harley-Davidson’s unwavering commitment to delivering world-class products that cater to our customers’ demands in India and reinforce our position as the leader in the premium motorcycle segment,” said Anoop Prakash, managing director at Harley-Davidson India.
Harley-Davidson India started operations in August 2009, offers 13 models in its line-up through 15 dealerships across the country. In the six months to September, the company sold 2,307 units, an increase of 155% over a year ago, according to the Society of Indian Automobile Manufacturers or Siam.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
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