India's digital advertising spending around US$ 1bn: Morgan Stanley

New Delhi: India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, as per a report by Morgan Stanley. The spend as a percentage of total advertising increased to 13 per cent or nearly US$ 1 billion in 2015, from just 4 per cent in 2010. A FICCI-KPMG report on the Indian media and entertainment industry has predicted that India’s digital advertising spending will likely reach US$ 4 billion by 2020, and capture around 26 per cent share of the total Indian advertising market, whereas print media will become the second-largest medium after television.

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