IBEF: May 09, 2016
New Delhi: India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, as per a report by Morgan Stanley. The spend as a percentage of total advertising increased to 13 per cent or nearly US$ 1 billion in 2015, from just 4 per cent in 2010. A FICCI-KPMG report on the Indian media and entertainment industry has predicted that India’s digital advertising spending will likely reach US$ 4 billion by 2020, and capture around 26 per cent share of the total Indian advertising market, whereas print media will become the second-largest medium after television.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.