Infosys, Orange offer TV apps with customised content

Bangalore: Infosys has partnered with telecom company Orange to provide Internet TV to its customers.

In a statement, Infosys said that it will deliver a portfolio of interactive TV apps on the Orange Livebox Play. The TV apps will be powered by Infosys DigitizeEdge, a digital asset and experience platform for TV operators, media companies, advertisers and content publishers, the statement added.

Further, Infosys will leverage this cloud-based platform to enable Orange to deliver a range of lifestyle-centric video and contextual over-the-top (OTT) services through TV apps to enhance viewer experience and interact with their TV sets.

The platform will customise content for Orange’s viewers in France and enable them to see TV content on mobile devices or inside their cars, according to Infosys officials.

However, Infosys did not reveal the term of the deal or its size. Rajesh K Murthy, Global Head, Energy and Telecom, Infosys said: “We are seeing traditional pay-TV providers as well as telecommunication and cable firms continuously looking to provide Web-based services on existing TVs. “Our solution aggregates multiple content players in the digital value chain to deliver a superior experience for viewers and generate new revenue opportunities for service providers,” he added.

DigitizeEdge is a part of the Infosys Edge series of solutions, which contributes to its products platforms and services (PPS) revenues. Since 2011, when it was launched, PPS revenues contributed 5.2 per cent of its total revenues in 2014 fiscal, down marginally from 5.7 per cent in fiscal 2013. Also, the telecom business, which comes under Energy, Utilities, Communications and Services, in the 2014 fiscal contributed 8.3 per cent to its revenues, down from 9.7 per cent in the 2013 fiscal.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.