Zomato forays into Canada; to invest $10 million for expansion

Continuing with its whirlwind expansion and acquisition online restaurant search and discovery platform Zomato on Tuesday said it has started operations in Toronto, Canada and has earmarked $10 million for expansion in that market.

According to a statement this is the company's first push into North America with the launch of its Toronto section. Zomato covers over 11,000 restaurants in the Greater Toronto Area and is available on web and mobile (iOS, Android, Windows Phone, and Blackberry).

According to Deepinder Goyal, Founder and CEO of Zomato, "Toronto boasts of a vibrant restaurant industry, and Canada is a hugely promising market for us. We've earmarked US $10 million for our expansion in Canada, and are committed to making Zomato the go-to restaurant discovery service in the country. Canada is truly a great starting point for us before we think of getting into the United States."

Jeremy Potvin, Country Manager, Zomato Canada, said, " We're excited to bring Zomato to Canada and help the folks here find great places to eat anything they're craving. Whether it's Tourtiere, Arctic Char, Smoked meat, Cheval or Bloody Caesar, Canadians are bona fide food lovers. We already have a sizeable local team and are in the process of growing it further. We aim to have a 50-member team within the next twelve months. Over the next few months, we plan to expand to other cities across Canada, including Vancouver, Montreal, Ottawa, and Calgary."

Zomato has also unveiled their new logo and rebranding today. In his blog post about the new logo, Goyal says, "this logo transcends languages and cultures. It captures the story of millions of meals and experiences being shared with a vast global community of people. The story of people and food".

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.