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    Financial Services in India, Indian Financial Services, Statistics, Market Size

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October 31, 2014


India's services sector has always served the country’s economy well, accounting for about 57 per cent of the gross domestic product (GDP). In this regard, the financial services sector has been an important contributor. Commercial banks with over 60 per cent share of the total assets dominate India’s financial services industry; other segments include insurance firms, non-banking institutions, mutual funds, cooperatives and pension funds.

The Government of India has introduced reforms to liberalise, regulate and enhance this industry. At present, India is undoubtedly one of the world's most vibrant capital markets. Challenges remain, but the future of the sector looks good. The advent of technology has also aided the growth of the industry. About 75 per cent of the insurance policies sold by 2020 would, in one way or another, be influenced by digital channels during the pre-purchase, purchase or renewal stages, as per a report by Boston Consulting Group (BCG) and Google India.

Market size

The size of banking assets in India reached US$ 1.8 trillion in FY13 and is expected to touch US$ 28.5 trillion by FY25.

Information technology (IT) services, the largest spending segment of India's insurance industry at Rs 4,000 crore (US$ 653.71 million) in 2014, is projected to continue strong growth at 16 per cent.

The total market size of the insurance sector in India was US$ 66.4 billion in FY13 and is expected to breach the US$ 350–400 billion mark by 2020.

Investment corpus in India's pension sector could cross US$ 1 trillion by 2025, following the passage of the Pension Fund Regulatory and Development Authority (PFRDA) Act 2013, according to a joint report by CII–EY on Pensions Business in India.

India’s foreign exchange (Forex) reserves touched US$ 320.56 billion on July 25, 2014, which was just US$ 23 million less than the all-time high of US$ 320.79 billion achieved on September 2, 2011.


Finance company IFCI plans to raise up to Rs 2,000 crore (US$ 326.65 million) through 10-year bonds to fund medium and long-term projects. The company’s ability to raise funds at competitive cost through capital market instruments is deemed to be vital for its competitiveness.

L Capital Asia, the private equity (PE) fund sponsored by the LVMH Group and Groupe Arnault, could use as much as US$ 250 million from its recently-raised US$ 1-billion fund, in India. The fund, which focuses on investing in aspirational brands in the Asian market, is understood to be targeting as much as four significant opportunities for investment in the near future, as per investment bankers.

Microfinance companies have committed to open a minimum of 30 million bank accounts within a year through tie-ups with banks, as part of the Government of India’s financial inclusion plan. The commitment was made at a meeting between the representatives of 25 large microfinance companies and banks and government representatives including financial services secretary Mr GS Sandhu.

Singapore government-owned sovereign fund Temasek expects more deals in Indian in FY15. Temasek is in discussions to acquire ChrysCapital’s stake in Intas Pharmaceuticals. “We have increased our public market investments in India while our private market investment pipeline is strong,” as per Mr Ravi Lambah, co-head of Temasek India.

Reliance Industries Ltd's venture capital arm GenNext Ventures and Microsoft Ventures have agreed on a three-year partnership to establish innovation hubs across India to incubate start-up companies.

International Finance Corporation (IFC), the World Bank Group arm that lends to the private sector, will invest up to US$ 250 million in a unit of Ballarpur Industries Ltd through equity and long-term debt.

Indian banking and securities companies will spend Rs 47,000 crore (US$ 7.67 billion) on IT products and services in 2014, a more than 10 per cent increase over 2013, as per IT advisory firm Gartner. This forecast includes spending by financial institutions on internal IT (largely personnel), software, hardware, telecommunications and external IT services.

Sovereign wealth fund Government of Singapore Investment Corp Pte Ltd (GIC) has entered into a Rs 1,500 crore (US$ 244.95 million) joint venture (JV) agreement with Brigade Enterprises Ltd to invest in projects in South India.

Government Initiatives

The Reserve Bank of India (RBI) has eased norms for mortgage guarantee companies (MGC) enabling these firms to use contingency reserves to cover for the losses suffered by the mortgage guarantee holders, without having to take approval of the apex bank. However, such a measure can only be initiated if there is no single option left to recoup the losses.

Financial inclusion is among the topmost priorities of the Indian government. Exclusion of a large number of people from access to financial services affects the growth of the country. Prime Minister Mr Narendra Modi launched the Pradhan Mantri Jan DhanYojana in August 2014. He said that that the objective to cover 75,000,000 households with at least one account under the Yojana will be achieved by January 26, 2015.

Retirement fund manager EPFO will launch its project to provide portable universal PF account numbers (UAN) to its subscribers on October 16, 2014. Also, the government will launch unified web portal LIN (Labour Identification Number) to simplify business regulations and bring in transparency and accountability in labour inspections by agencies and bodies under the control of the labour ministry.

The RBI has simplified the rules for credit to exporters. Now, exporters can get long-term advance credit from banks for up to 10 years to service their contracts. The requirement is that they have a satisfactory record of three years in order to get payments from the banks, which can adjust the payments against future exports.

Road Ahead

India is today one of the most vibrant global economies, on the back of robust banking and insurance sectors. The country is projected to become the fifth largest banking sector globally by 2020, as per a joint report by KPMG-CII. The report also expects bank credit to grow at a compound annual growth rate (CAGR) of 17 per cent in the medium term leading to better credit penetration. Life Insurance Council, the industry body of life insurers in the country also projects a CAGR of 12–15 per cent over the next few years for the financial services segment.

Exchange Rate Used: INR 1 = US$ 0.0163 as on October 28, 2014

References: Media Reports, Press Releases, RBI Document, KPMG-CII Report


India has a diversified financial sector undergoing rapid expansion, both in terms of strong growth of existing financial services firms and new entities entering the market. The sector comprises commercial banks, insurance companies, non-banking financial companies, co-operatives, pension funds, mutual funds and other smaller financial entities. The banking regulator has allowed new entities such as payments banks to be created recently thereby adding to the types of entities operating in the sector. However, the financial sector in India is predominantly a banking sector with commercial banks accounting for more than 64 per cent of the total assets held by the financial system.

The Government of India has introduced several reforms to liberalise, regulate and enhance this industry. The Government and Reserve Bank of India (RBI) have taken various measures to facilitate easy access to finance for Micro, Small and Medium Enterprises (MSMEs). These measures include launching Credit Guarantee Fund Scheme for Micro and Small Enterprises, issuing guideline to banks regarding collateral requirements and setting up a Micro Units Development and Refinance Agency (MUDRA). With a combined push by both government and private sector, India is undoubtedly one of the world's most vibrant capital markets.

Market Size

Total outstanding credit by scheduled commercial banks of India stood at Rs 72,606.11 billion (US$ 1.08 trillion)!. The Association of Mutual Funds in India (AMFI) data show that assets of the mutual fund industry have reached a size of Rs14.21 trillion (US$ 210 billion)@

During April 2015 to March 2016 period, the life insurance industry recorded a new premium income of Rs 1.38 trillion (US$ 20.54 billion), indicating a growth rate of 22.5 per cent over the previous year. The general insurance industry recorded a 12 per cent growth year-on-year in Gross Direct Premium underwritten in April 2016 at Rs105.25 billion (US$ 1.55 billion).

India’s life insurance sector is the biggest in the world with about 360 million policies, which are expected to increase at a Compounded Annual Growth Rate (CAGR) of 12-15 per cent over the next five years. The insurance industry is planning to hike penetration levels to five per cent by 2020, and could top the US$ 1 trillion mark in the next seven years. The total market size of India's insurance sector is projected to touch US$ 350-400 billion by 2020.

India is the fifteenth largest insurance market in the world in terms of premium volume, and has the potential to grow exponentially in the coming years. Life insurance penetration in India is just 3.9 per cent of GDP, more than doubled from 2000. A fast growing economy, rising income levels and improving life expectancy rates are some of the many favourable factors that are likely to boost growth in the sector in the coming years.

Investment corpus in India’s pension sector is expected to cross US$ 1 trillion by 2025, following the passage of the Pension Fund Regulatory and Development Authority (PFRDA) Act 2013.


India's digital payments industry is expected to grow by 10 times to reach US$ 500 billion by 2020 and contribute 15 per cent of Gross Domestic Product (GDP).$

Fundraising through Initial Public Offering (IPO) in 2016 has already rose to a six year high of Rs 20,217 crore (US$ 3.02 billion)*


  • International Finance Corporation (IFC), the investment arm of World Bank, plans to invest around US$ 40 million in Ujjivan Financial Services, which will help the company expand its outreach and access to low income borrowers and strengthen its balance sheet.
  • The first ever rupee-denominated bond in the world by an Indian company, termed as masala bond, has been listed on the London stock exchange by the Housing Development Finance Corporation Limited (HDFC Ltd). The issue raised US$ 450 million, with a maturity of three years and an annual yield of 8.33 per cent.
  • Indiabulls Housing Finance has raised over Rs 1,300 crore (US$ 200 million) by selling masala bonds to foreign investors, which would be used partly for its affordable housing segment.
  • International Finance Corporation (IFC) plans to invest around Rs 135 crore (US$ 20.3 million) via non-convertible debentures (NCD) in GrameenKoota, a Bangalore-based microfinance company
  • Synchrony Financial, a US-based consumer financial services company, plans to expand its operations in India by investing US$ 12 million to set up centres of excellence, which can develop finance, analytics and information technology solutions.
  • Thomas Cook India, an integrated travel and travel related financial services company, has entered into a partnership with Western Union Business Solutions, with a view to assist Small and Medium-sized Enterprises (SMEs) in India with their trade payments across borders.
  • Kotak Mahindra Bank Limited has bought 19.9 per cent stake in Airtel M Commerce Services Limited (AMSL) for Rs 98.38 crore (US$ 14.43 million) to set up a payments bank. AMSL provides semi-closed prepaid instrument and offers services under the ‘Airtel Money’ brand name.
  • Tata Capital, the financial services arm of Tata Group, plans to raise Rs 2,000 crore (US$ 293.4 million) for its real estate fund, from State General Reserve Fund (SGRF), the sovereign wealth fund of Oman.
  • Nippon Life Insurance, Japan’s second largest life insurance company, has signed definitive agreements to invest Rs 2,265 crore (US$ 332.32 million) in order to increase its stake in Reliance Life Insurance from 26 per cent to 49 per cent.
  • The Reserve Bank of India (RBI) has granted in-principle licenses to 10 applicants to open small finance banks, which will help expanding access to financial services in rural and semi-urban areas, thereby giving fillip to Prime Minister's financial inclusion initiative.
  • The Reserve Bank of India (RBI) has also given in-principle approval to 11 entities to open payment banks which are expected to result in widening the reach of banking services and thereby improve the extent of financial inclusion as envisaged by the government. The setting up of 11 new payments banks can potentially free up Rs 1,400,000 crore (US$ 205.4 billion) per annum to fund the infrastructure sector, as per a study by the State Bank of India.

Government Initiatives

Several measures have been outlined in the Union Budget 2016-17 that aim at reviving and accelerating investment which, inter alia, include fiscal consolidation with emphasis on expenditure reforms and continuation of fiscal reforms with rationalization of tax structure.

The Union Budget 2016-17 has allowed foreign investment in the insurance and pension sectors in the automatic route up to 49 per cent subject to the extant guidelines on Indian management and control to be verified by the regulators.

Service tax on service of life insurance business provided by way of annuity under the National Pension System regulated by Pension Fund Regulatory and Development Authority (PFRDA) being exempted, with effect from April 01, 2016.

Capital gains tax exemptions have been extended to merger of different plans within a mutual fund scheme, which is expected to benefit investors in case of merger of mutual fund schemes.

The Government of India plans to revise and improve few of its flagship schemes such as the Atal Pension Yojana (APY), aimed at providing pension coverage, and Pradhan Mantri Mudra Yojana, which funds small entrepreneurs, in Union Budget 2016-17 in order to increase the number of beneficiaries covered by these schemes and overcome shortcomings in implementation.

The Government has also announced several schemes to improve the extent of financial inclusion. The Prime Minister of India has launched the Micro Unit Development and Refinance Agency (MUDRA) to fund and promote Microfinance Institutions (MFIs), which would in turn provide loans to small and vulnerable sections of the business community. Financial Services Secretary Mr Hasmukh Adhia has announced that the ministry will launch a campaign for loans under Pradhan Mantri Mudra Yojana (PMMY) in order to double loan disbursement to the small business sector to over Rs 100,000 crore (US$ 14.67 billion).

Government of India’s ‘Jan Dhan’ initiative for financial inclusion is gaining momentum. Under Pradhan Mantri Jan Dhan Yojna (PMJDY), 217 million accounts# have been opened and 174.6 million RuPay debit cards have been issued. Government of India aims to extend insurance, pension and credit facilities to those excluded from these benefits under the Pradhan Mantri Jan Dhan Yojana (PMJDY). The Union Cabinet Minister has also approved the Pradhan Mantri Suraksha Bima Yojana which will provide affordable personal accident and life cover to a vast population.

The Union Cabinet has approved 100 per cent Foreign Direct Investment (FDI) under the automatic route for non-bank entities that operate White Label Automated Teller Machine (WLA), subject to certain conditions.

Minister of Finance Mr Arun Jaitley has formally declared the merger of Forward Markets Commission (FMC) with Securities and Exchange Board of India (SEBI), which help convergence of regulations in the commodities and equity derivatives markets.

The Insurance Regulatory and Development Authority of India (IRDA), as part of its endeavour to increase insurance sector growth, has allowed a new distribution avenue called the ‘point of sale’ person, who will be allowed to sell simple standardised insurance products in the non-life and health insurance segments, which are largely pre-underwritten.

The Department of Industrial Policy and Promotion (DIPP) has allowed 100 per cent Foreign Direct Investment (FDI) in asset reconstruction companies (ARC) under automatic route, which will help to tackle the issue of declining asset quality of banks.

Road Ahead

India is today one of the most vibrant global economies, on the back of robust banking and insurance sectors. The country is projected to become the fifth largest banking sector globally by 2020##. The report also expects bank credit to grow at a Compound Annual Growth Rate (CAGR) of 17 per cent in the medium term leading to better credit penetration. Life Insurance Council, the industry body of life insurers in the country also projects a CAGR of 12–15 per cent over the next few years for the financial services segment.

Also, the relaxation of foreign investment rules has received a positive response from the insurance sector, with many companies announcing plans to increase their stakes in joint ventures with Indian companies. Over the coming quarters there could be a series of joint venture deals between global insurance giants and local players. The relaxation in the foreign direct investment (FDI) limit to 49 per cent can result in additional investments up to Rs 60,000 crore (US$ 8.81 billion).

Exchange Rate Used: INR 1 = US$ 0.0149 as on September 30, 2016

References: Media Reports, Press Releases, IRDAI, General Insurance Council, Reserve Bank of India

Note: ! - As on April 29, 2016, @ - as of April 30, 2016, # - As of April 27, 2016, ## - , as per a joint report by KPMG-Confederation of Indian Industry (CII), * - As of September 22, 2016, $ - As per a study by Google (Alphabet Inc.) and Boston Consulting Group, July 2016.