Digital Udaan gets partnership from Facebook

Reliance Jio Infocomm entered in partnership with US social media giant, Facebook Inc, to inaugurate a nation-wide digital literacy initiative, Digital Udaan, for its rising base of Jio Phone users and other first-time internet users.

Under the initiative, Jio will draw interact with users each Saturday to notify them on highlights of its 4G VoLTE highlight telephone, that is Jio Phone. It will focus on the utilization of different applications and web wellbeing, including the utilization of Facebook to connect with loved ones in a secure way. The digital literacy engagement will be undertaken via audio-visual training in 10 regional languages.

It will be launched in first phase for nearly 200 locations across 13 states and then extending its reach to 7,000 locations over time, helping Jio Phone users and other first-time internet users.

Jio is enhancing digital experience of Indian customers by partnering with global players like Facebook, to remove the barriers of information and provide accessibility in real time.

This team-up with Facebook will ensure the development of modules under Digital Udaan are accordingly for the people across the country and provide train-the-trainer sessions and training videos and information brochures.

Facebook is an ally in mission for initiative to reach every town and villages to achieve 100% digital literacy. Digital Udaan, is a program for inclusive information, education and entertainment.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.