Grofers hires 5000 employees to cater increasing demand

Grofers, an online grocery retailer has hired 5000 employees in its warehousing and front-end operations to accommodate the growing demand.

According to the company officials, this comes as the online grocery start-up plans to expand its footprints in the tier-II cities next year and will later assess whether the retailer will go into the territories of Jammu and Kashmir.

The addition of 5,000 employees in warehousing and front-end operations, comes ahead of second Grand Orange Bag Days (GOBD) sale from August 10 to 18. The new staff will mostly be engaged in 15 new warehouses and help increasing its delivery.

According to company official, the Grofers is planning to expand in the tier-II cities next year and then territories of Jammu and Kashmir will be evaluated.

Grofers have hired around 400 women employees keeping the demand for GOBD, this is a customer acquisition strategy, as the retailer has all-women warehouses in Bangalore and will have such storehouses soon in Gurgaon before extending it to Kolkata.

At present, the company has 45 warehouses to feed 16 cities across the country.

The retailer is expecting to acquire 3 lakh new customers in the upcoming sale.

Grofers was following profitability by consolidating its operations and focusing on doubling its sales to Rs 5,000 crore (US$ 695 million) in the fiscal 2019-20.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.