IBEF: February 24, 2020
Home appliances and consumer electronics brand Haier has launched 83 products in different categories, including some powered by Artificial Intelligence and Internet of Thing solutions.
“The home appliances industry has entered the era of IoT and new technologies with customers looking for products that provide a connected and a holistic new age experience,” said Mr Eric Braganza, President of Haier Appliances India.
These new range consist of refrigerators, air-conditioners, washing machines and LED TVs.
The company expects to witness a high growth in momentum in different categories with the expansion of its product portfolio to smart home solutions. The company has a network of around 20,000 dealers and 539 service centres covering 19,000 pin codes across the country.
The company introduced its AI-enabled Smart TVs and smart refrigerators and Wi-Fi-enabled washing machines along with other products.
Targeting the upcoming summer season, Haier has lined up 29 new air conditioners to cater to diverse needs of its customers.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.