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Honda strengthens its dealership network in India

Economic Times:  October 27, 2016

Kolkata: Honda Motorcycle & Scooter India on Wednesday inaugurated its 900th Honda Authorised Exclusive Dealership taking its total dealership network to 4,800 spread across the country. The company plans to further increase its network by adding 500 more touch points, totalling the number to 5,300 before this financial year end. The move is part of Honda’s vision to expand its footprint across the country.

Over the last five years, Honda has been aggressively expanding its network foothold in the hinterland. This fiscal witnessed an addition of more than 300 touch points, 80 per cent of which has been exclusively in the rural and semi urban locations only.

Elaborating on the expansion plans, Honda Motorcycle & Scooter India senior vice president, sales & marketing Yadvinder Singh Guleria said: "We have grown exponentially in the last 15 years of existence in India, in terms of sales, product portfolio, production capacity and network. The penetration in smaller towns is a critical part of our India strategy."

He further added, "along with rapid capacity expansion, introduction of new products across categories and strengthening our network in the metro and urban locations, we are now focusing on increasing our foothold in the semi urban and rural areas. Honda is now extending its reach to the last mile with 80 per cent of the touch points added this financial year being only in the semi urban and rural locations. We are confident that our growing network will cater to the increasing demand for Honda 2Wheelers and realise higher customer satisfaction in terms of services provided by Honda network."

Having witnessed phenomenal growth in customer demand over the years, Honda has strengthened its position in the Indian two-wheeler industry. The company continues to ramp up its dealership network, production capacity, while offering the best quality products and experience to its customers.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.