Indian smartphone market grew 5 per cent in Q2

Six out of each seven smartphones sold in India had a place with top five smartphone brands - Xiaomi, Samsung, Vivo, Realme and OPPO - as the smartphone market became 5 per cent in the second quarter (Q2) of 2019

During the quarter, Samsung shut the gap with the smartphone market pioneer Xiaomi on the back of its India-first methodology and a solid portfolio, with Galaxy A and M series.

The India smartphone market is progressively determined by affordable smartphones (Rs 7,000-Rs 25,000). smartphone brands are focused on driving consumer updates from entry level purchasers to affordable and premium segment (Rs 25,000) with interesting new suggestions.

China-based BBK gathering, the parent company of OPPO, Vivo, Realme, and OnePlus, also pulled nearby Xiaomi catching a consolidated 30 per cent share.

H2 2019 will see increased challenge amongst smartphone brands, driving up to the festive period. smartphone brands, including Samsung and Realme, will probably develop on their market success, and gain further grounds.

In the meantime, the feature phone market in India declined sharply by around 27 per cent YoY, on the back of lower interest for Jio Phone. In comparison with Q2 2018, Jio saw a 56 per cent yearly drop in shipment.

During Q2 2019, Samsung, Lava and itel enrolled a growth. Nokia had a YoY drop of 21 per cent in shipments.

The main five featured phone brands contributed 78 per cent of the shipments.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.