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RFP for branding of Indian agri-products for India Brand Equity Foundation

Published Date: April 17, 2017      Submission Date: April 28, 2017 upto 17:30 Hrs

Update May 16, 2017

Post the review of the technical and financial proposals, the project has been awarded to Crayons Advertising.


Update May 11, 2017

Post the evaluation of the technical proposals, the following agencies have been shortlisted:

1) Crayons Advertising
2) Rediffusion
3) Promodome Communications

Shortlisted agencies are invited to send their representatives for the opening of financial proposals on May 12, 2017 at 12:00 noon.

Update May 5, 2017

Agencies are requested to note the timing of the presentations on May 9, 2017:

1) Crayons Advertising: 10:00 am
2) Paramin Advertising and Marketing Associates: 10:20 am
3) Rediffusion DYR 10:40 am
4) Havas Media 11:00 am
5) Goldmine Advertising 11:20 am
6) Promodome Communications 11:40 am

Update May 4, 2017

Agencies shortlisted under Pre-qualification are required to do a presentation of their concept and creative rendition for the project on Tuesday, May 9, 2017. Each presentation will be of 15 minutes duration and has to be limited to presenting their concept note and creative ideas for umbrella branding of Indian agri-products, tea, coffee and spices. The presentations will start at 10:00 am.

Agencies will be further updated on the time slots by Friday, May 5, 2017.

Update May 1, 2017

Post the evaluation of pre-qualification proposals, the following agencies have been deemed qualified to participate in the technical evaluation round:

1) Crayons Advertising
2) Rediffusion DYR
3) Havas Media
4) Goldmine Advertising
5) Promodome Communications
6) Paramin Advertising and Marketing Associates

Proposals of RK Swamy BBDO and Ventures Advertising have been disqualified, as these agencies did not fulfil the criteria of having their pre-qualification and technical proposals in separate sealed envelopes.

Update April 28, 2017

Following companies have submitted their proposals:

1) Crayons Advertising
2) Rediffusion DYR
3) Havas Media
4) RK Swamy BBDO
5) Ventures Advertising
6) Goldmine Advertising
7) Promodome Communications
8) Paramin Advertising and Marketing Associates

Participating agencies are invited to attend the opening of the pre-qualification proposals at 3:00 pm on May 1, 2017 at IBEF office, 20th Floor, Jawahar Vyapar Bhawan, Tolstoy Marg, New Delhi - 110001


India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India.

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