IBEF: June 16, 2016
Mumbai: Over 10 million sellers are expected to be online by 2020 in order to cater to the growing consumer base in India. The internet users in India are expected to more than double to 650 million users from the current 350 million users, according to Mr Nitin Bawankule, Industry Director, Google India. With increasing number of internet users, there will be huge growth in the customer base on such platform in the next four years, which will require e-commerce players to to think about customer acquisition and ensure supply chain efficiencies. He also stated that beauty and personal care, lifestyle including home and furnishings, and fast moving consumer goods are the three categories that must focus on integrating their online and offline distribution to ensure seamless customer service.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.