Amazon's plan to reach 500 million Indians: Speak their language

Bengaluru: In order to attract customers in India who don't speak English, Amazon has made its local website and apps available in Hindi. Around 10 per cent of India's population know English, while Hindi is spoken by over 500 million people. It is currently the second largest e-commerce player in India and sees the country as its next big market. It has around 150 million registered users in India and expects that the next 100 million users will be in vernacular language, according to Mr Kishore Thota, Director of Customer Experience and Marketing, Amazon India. Amazon is planning to add more Indian languages if its first experiment with Hindi is successful. It already provides customer support in six Indian languages. Other digital companies in India are also implementing similar strategies. Paytm Mall allows users to shop in 10 Indian languages while Snapdeal tried local languages three year ago. Such strategies are being used to make the customers feel more comfortable in shopping online while also reaching a larger population. Around 73 per cent internet users in India are expected to prefer local languages, as per a KPMG and Google study done in 2016.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.