Skoda Auto India partners Frontier Skoda to expand its footprint in Madhya Pradesh

In Jabalpur, Madhya Pradesh- Frontier Skoda, the Czech car manufacturer Skoda Auto India has inaugurated its new dealership. The car manufacturer says it is aimed at improving its role in Madhya Pradesh and advancing its campaign to develop a strong position in the central markets.

As part of the Skoda Auto global redesign process, the latest state of the art dealership facility exports the company's new corporate identity and design. The OEM will have at least twice as many sales and service touchpoints as it does today, by 2022, under the framework of the 'India 2.0' initiative.

The new sales facility is dispersed over an area of 2,800 square feet and accommodates on display three vehicles. A dedicated service workshop is spread over 25,000 square feet and accommodates 12 service bays. Frontier Skoda has the capacity to service over 3,000 Skoda vehicles a year with 18 qualified employees and staff members.

Mr. Zac Hollis, brand director, Skoda Auto India said, “We at Skoda Auto India are constantly striving to extend our network scope across the country to ensure readiness for India 2.0 launches, so that not only more and more customers can experience our goods, but also enjoy easy access to our customer-centric aftersales solutions. For us in Central India, Jabalpur is a key market, and we are sure that our partnership with Frontier Skoda will be crucial for the brand and will further enhance our Madhya Pradesh footprint.”

Mr. Anand Wadhwa, dealer principal, Frontier Skoda said, “For the presentation of Skoda Auto products, new architecture and simplified business processes would provide the perfect backdrop. With Skoda Auto India's global best practises and processes and adapting them to suit our region's customers, we aim to build a lot of value for all of our stakeholders, particularly our customers, to deliver world-class service.”

With this, Skoda Auto India has extended its network successfully to 83 sales and 58 service touchpoints across 69 cities nationwide. Along with its distributor partners, the Czech brand has invested over Rs. 120 crore (US$ 16 million), which is reported to be India 's largest rebranding campaign in its history.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.