The west is about to get the real taste of India. Literally. After software talent, garments, generic drugs, auto components and leather products, it is time for Indian food to go west. Indian food brands and Fast Moving Consumer Goods (FMCGs) are now increasingly finding prime shelf-space in the retail chains of the US and the Europe.

In Bentonville, USA, global retailing giant Wal-Mart is working on a pilot project with the Gujarat Co-operative Milk Marketing Federation (GCMMF), promoter of the Amul brand , one of India's most powerful food brands, to market the GCMMF's ethnic food products. Delhi-based Satnam Overseas, one of the leading commodity exporters out of India, is planning to invest US$ 4.4 million for setting up a rice mill near London to boost sales of its Kohinoor brand of basmati rice in the UK market.