Reliance Fresh is the convenience store format which forms a part of Reliance Retail Ltd (RRL) of its parent company, Reliance Industries Ltd (RIL). RRL was set up in the year 2006 to lead Reliance Group's foray into organised retail.
Presently, it has grown into an organisation that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, RRL has made rapid progress towards building an entire value chain starting from the farmers to the end consumers.
Reliance Fresh now operates 1,691 stores across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice, bars and dairy products. In addition, RRL has also ventured into the retail optics business and has opened about 100 stores in India in a partnership with GrandVision and it also owns the iStore, which is a one-stop-shop for all Apple products and services.
Reliance Fresh:Most Organised Retail Chain in the Country
|2013||Reliance Retail posts an overall profit before depreciation, interest and taxes of around US$ 60.32 million on revenues of around US$ 2.4 billion|
|2009||Total tally of Reliance Fresh stores reaches 700 stores in India|
|2007||Launches second batch of 'Fresh' stores taking the total tally to 49 stores in January|
|2006||Launches first Reliance Fresh store in the month of October|
Updated: August, 2014