In 2015, the Indian government introduced the Beti Bachao, Beti Padhao (BBBP) scheme to address concerns of gender discrimination and women empowerment in the country. The name Beti Bachao, Beti Padhao translates to ‘Save the girl child, educate the girl child’. The scheme aims to educate citizens against gender bias and improve efficacy of welfare services for girls. It was launched with an initial funding of Rs. 100 crore (US$ 13.5 million).
The scheme was launched after the national census results for 2011 revealed detraction in key gender metrics – Child Sex Ratio (CSR) and Sex Ratio at Birth (SRB). CSR is defined as the number of girls per 1,000 boys aged 0-6 years. This ratio showcased a steady decline, from 945 in 1999 to 927 in 2001, which declined further to 918 girls for every 1,000 boys in 2011. Detailed evaluation of the decline showed that SRB was the principal factor. Dip in these ratios is a significant indicator of gender discrimination and women disempowerment, reflecting both pre-birth discrimination through gender-biased, sex selective abortion and post-birth discrimination by neglecting health, nutrition, and educational needs of the girl child. Research concluded that the strong socio-cultural and religious preference for boys was the root cause of the problem, and this provided impetus for launch of the BBBP initiative.
The Beti Bachao Beti Padhao Yojana aims to achieve the following goals:
Overall, these can be classified into two key categories – quantitative and qualitative. The quantitative objective is to address decline in child sex ratio in the country and the qualitative objective is to inculcate awareness and change negative mindsets regarding female children.
The Beti Bachao Beti Padhao Yojana is a national initiative run jointly by the Ministry of Women & Child Development (MoWCD), Ministry of Health & Family Welfare (MoH&FW) and Ministry of Human Resources Development (MoHRD). Each body is accountable for different aspects of the scheme. Budgetary control and administration of the BBBP falls under the MoWCD’s purview. However, capacity building and quality control are responsibilities of the MoH&FW. The community engagement programmes have been allocated under the MoHRD. The distribution of roles & responsibilities is outlined below:
Ministry |
Roles & Responsibilities |
Ministry of Women and Child Development (MoWCD) |
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Ministry of Health & Family Welfare (MoH&FW) |
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Ministry of Human Resource Development (MoHRD)- Department of School Education and Literacy |
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The scheme is divided into three components – (1) advocacy campaigns were launched to address the issue of declining CSR and SBR; (2) multi-sectoral interventions were planned and are being implemented in gender-critical districts across the country; and (3) a financial incentive-linked scheme—Sukanya Samriddhi scheme—was launched to encourage parents to build a fund for female children.
Advocacy and Media Campaign
National awareness campaigns form the foundation of the BBBP scheme. It involves a multifaceted media approach to educate parents and destigmatise the birth of female children. The advocacy campaigns focus on disseminating information regarding the declining CSR and SRB ratios to ensure that girls are born, nurtured, and educated without discrimination. The goal is to develop a culture of raising empowered women in the country.
Intervention in gender-critical districts
Programmes and interventions designed to incentivise improvements in the CSR and SRB ratios are being implemented in the shortlisted gender-critical districts. The scheme outlines measurable outcomes and indicators to monitor progress in these 640 districts. The performance targets are as follows:
Sukanya Samriddhi Yojana Scheme (SSY)
SSY is a small deposit-saving scheme targeted at parents of girl children. The scheme provides parents with income tax rebate benefits and an attractive interest rate of 7.6% on the deposits. It offers parents the option to open a savings account per girl child (under the age of 10 years) and allows parents to make deposits in the account for a period of 15 years. The girls can commence account operations at the age of 10 years and have the option of making withdrawals at the age of 18. The goal of this scheme is to challenge the burden mindset of parents and offer financial security to female children.
Beti Bachao Beti Padhao Scheme Benefits
Key beneficiaries under the BBBP initiative are as follows:
Categories |
Description |
Primary Segment |
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Secondary Segment |
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Tertiary Segment |
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Budget Allocation & Highlights
To date, the government has allocated Rs. 740 crore (US$ 92 million) for the BBBP scheme. The budget spends on awareness media campaigns were recorded at Rs. 401 crore (US$ 50 million), i.e., 54.2% of this amount.
As per data released by the government, the annual breakdown of fund utilisation is as follows:
Financial Year |
Total Funds Allocated to BBBP |
Funds Allocated for Media/ advocacy |
2014-15 |
Rs. 34.87 crore (US$ 5.7 million) |
Rs. 21.46 crore (US$ 3.5 million) |
2015-16 |
Rs. 59.37 crore (US$ 9.1 million) |
Rs. 21.01 crore (US$ 3.2 million) |
2016-17 |
Rs. 28.66 crore (US$ 4.3 million) |
Rs. 25.84 crore (US$ 3.9 million) |
2017-18 |
Rs. 169.1 crore (US$ 26.2 million) |
Rs. 135.92 crore (US$ 21.1 million) |
2018-19 |
Rs. 244.73 crore (US$ 35.0 million) |
Rs. 164.04 crore (US$ 23.5 million) |
2019-20 |
Rs. 85.78 crore (US$ 12.2 million) |
Rs. 25.75 crore (US$ 3.7 million) |
2020-21 |
Rs. 60.57 crore (US$ 8.3 million) |
Rs. 7.02 crore (US$ 0.96 million) |
2021-22 |
Rs. 57.13 crore (US$ 7.7 million) |
- |
2022-23 |
Rs. 90.36 crore (US$ 11.5 million) |
Rs. 0.21 crore (US$ 0.03 million) |
Total |
Rs. 830.57 crore (US$ 120 million) |
Rs. 401.25 crore (US$ 59.9 million) |
Key developments:
Under this scheme, several initiatives have been undertaken by districts to build consciousness among target groups and other stakeholders.
Initiatives |
Description |
Digital Guddi-Gudda Board |
A digital platform for exhibiting gender disparity in birth rates and providing information on schemes and programmes created for safeguarding the girl child |
Udaan - Sapne Di Duniya De Rubaru |
Initiative offering girls an opportunity to shadow professionals in fields of their choice |
My Aim My Target Campaign |
Recognition programme to felicitate top academic performances by girls in higher secondary schools |
Lakshya Se Rubaru |
Internship programme for female students in colleges – for encouraging them to make informed decisions about their careers |
Noor Jeevan Ka Betiyan |
A week-long campaign celebrated with gender empowerment theme-based interactive activities organised in Panchayats, schools, and colleges |
Bitiya and Birba |
Awareness campaign on the BBBP initiative, along with environmental protection. Under this, each mother of a newly born girl child is celebrated and gifted a plant |
Aao School Chalein |
Enrolment campaign involving door-to-door visits and registrations to ensure 100% enrolment of girls in schools |
Collector Ki Class |
Initiative offering free coaching classes and career counselling for underprivileged girls in public schools and colleges |
Bal Cabinet |
Youth leadership programme where girl students simulate government cabinets and ministerial roles to discuss and resolve issues |
Introduction of Pink Cards |
The District Administration has established a dedicated Pink Cabin at the Suvidha Kendra (Facilitation Centre), offering exclusive services to Pink Card holders including Birth Registration, Marriage Registration, and Driving License facilitation |
In the first Nine years of implementation, the BBBP scheme has been successful in improving key performance metrics outlined in its target objectives. To further boost success of the programme, the government plans to carry out a detailed district-level survey to evaluate progress and detect hurdles to implementation. The survey will be conducted by an independent agency in collaboration with Niti Aayog. The primary goal of this survey is to find ways to strengthen execution of the scheme in low-performing states.