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Amazon sets up Digital Kendra in Surat; to offer digital handholding to sellers, Kiranas

IBEF:  July 09, 2021

Amazon India introduced Digital Kendra in Surat, its first brick and mortar resource centre to assist kiranas and small businesses to go digital.

Digital Kendra would support MSMEs build their businesses with the adoption of capability and perform an extra required stance within the recovery and development of the Indian financial system. This could be a countrywide project, stated Amazon.

Mr. Amit Agarwal, International Senior VP and Nation Head, Amazon India stated, “The last 15 months have seen an enormous boost of expertise and that as a result created a lot of digital entrepreneurs in the country.”

He added, “That is an intense attempt to bring the proper methods, assistance and businesses’ infrastructure closer to the location MSMEs are mainly located and support them to benefit from the e-commerce.”

Earlier, the e-tailer announced that there could be an investment worth US$ 1 billion in India to help MSMEs fully digitised by 2025.

Mr. Vijay Rupani, Chief Minister, Gujarat stated, “ This is a crucial transfer especially when MSMEs are resuming and reforming their businesses after the current challenges. Initiatives like these have a multiplier influence in supporting our MSMEs to perform well in the country.”

Digital Kendra would help in to coaching related to rules and regulations, e-commerce, GST and taxation, delivery and logistics, digital advertising and cataloguing.

Mr. Manish Tiwary, VP, Amazon India, said, “Since January 2020, ~ 200,000 new sellers, kiranas shops have entered the Amazon platform, which is estimated to have created > 1 million direct and indirect employment in the country so far.”

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.