Flipkart Grocery records 1.6X YoY growth; scales up operations in metros

E-commerce giant Flipkart has achieved a substantial 1.6X YoY growth in its grocery segment, marking a significant milestone in its commitment to delivering an exceptional online shopping experience nationwide. The company attributes this success to its extensive selection of daily essentials at competitive prices and unparalleled convenience. Flipkart's expansion strategy includes strengthening its presence in major metropolitan areas like Bengaluru, Chennai, Kolkata, Mumbai, and New Delhi while venturing into tier-2+ cities across Bharat. Consumer demand is surging in cities such as Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam. In a competitive landscape that includes Amazon, Reliance's JioMart, Tata Digital's BigBasket, and quick commerce platforms like Swiggy Instamart, Zepto, and Zomato-owned Blinkit, Flipkart remains dedicated to innovation and customer-centricity.

Flipkart's Vice President and Head of Grocery, Mr. Hari Kumar G, highlights the company's commitment to delivering value and convenience to millions of customers nationwide. With the 'grocery and food retail market' positioned as the largest segment in the Indian retail sector, valued at US$ 570 billion in 2021 and projected to reach US$ 850 billion by 2025, Flipkart Grocery aims to maintain its leadership position. The service offers next-day delivery in over 200 cities and a wide range of products at competitive prices, catering to the evolving needs of e-grocery shoppers.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.