India has over 800 million internet users; most use tech for OTT services: Study
- IBEF
- February 28, 2024
India boasts an impressive internet user base exceeding 800 million, with 86% engaging in over-the-top (OTT) audio and video services, making it the primary use of technology in the country, as per the Internet in India Report 2023 by IAMAI and Kantar. While daily internet usage surpasses 90%, the growth of the user base has slowed, reaching 55% of the population in 2023, with rural India contributing 53%. Communication and social media are the second and third most popular services, with 621 million and 575 million users.
The surge in digital entertainment is fueled by a 58% growth in non-traditional devices like smart TVs, speakers, and streaming devices. Notably, 208 million 'cord-cutters' in 2023 exclusively accessed video content through internet-only devices. The report was presented by IAMAI Chairman and CEO/Co-founder of Dream Sports, Mr. Harsh Jain, at the India Digital Summit 2024 in Mumbai.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.
Partners
