India to have 214 million hyperlocal e-commerce shoppers by end 2022, says report
India is predicted to have 214 million hyperlocal e-commerce shoppers by the end of 2022, up from 141 million currently, according to the ‘Digital Commerce in India-Hyperlocal Commerce’ report by WATConsult, Dentsu India’s digital agency.
As of now, hyperlocal commerce customers account for 48% of all e-commerce users in India, with a significant increase in consumers in metro cities and beyond.
Zomato is the most popular hyperlocal app, with Swiggy, Amazon Fresh, BigBasket, 1mg, Grofers, and UberConnect also being popular alternatives among consumers.
The most popular hyperlocal service was local food delivery, followed by local logistics and groceries and vegetables.
Hyperlocal utility services are likely to gain traction, owing to rising disposable income, a bigger working population, and a greater desire for convenience.
Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.