Union Textiles Minister Mr. Piyush Goyal holds third interactive meeting with the Textile Advisory Group in New Delhi to review initiatives for cotton value chain

On November 7, to assess the status of initiatives for the cotton value chain, the Textile Advisory Group (TAG) convened its third interactive meeting with Minister of Textiles, Commerce & Industry, Consumer Affairs, and Food & Public Distribution, Mr. Piyush Goyal, in New Delhi.

Following the most recent interactive meeting conducted in New Delhi, Mr. Goyal discussed the measures taken after that meeting. The ICAR-Central Institute for Cotton Research (CICR), Nagpur, presented a comprehensive plan to boost cotton productivity through farmer education initiatives, HDPS, and international best farming practises.

He emphasised that this is the ideal time to market Indian cotton, build consumer loyalty to the KASTURI brand, and move the nation closer to Atmanirbhar Bharat. He wanted the sector to lead the way and practise self-regulation by taking ownership of the branding and certification of Indian cotton KASTURI.

The implementation of the cotton bales quality control order under the BIS act 2016 is essential for standardising cotton bales in terms of technical quality parameters and identifying cotton bale traceability for the benefit of all stakeholders, according to Mr. Goyal, who also made the point that the quality of Indian cotton fibre is of the utmost importance.

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