Introduction
India is rapidly emerging as the global hub for the fintech industry with a projected market opportunity of US$ 1.3 trillion by 2025 and more than 42,000 active fintech firms. Over the course of eight years between 2014 – 2022, funding for more than 550 start-ups has surpassed almost US$ 22 billion. Additionally, India has emerged as a prime destination for the digital payment revolution, with a fintech adoption rate of 87%, much exceeding the global average of 64%. For Indian start-ups, the JAM trinity (Jan Dhan-Aadhaar-Mobile), the digital public goods infrastructure and the India Stack are blessings to employ fintech to cross-sell products, making it an essential revenue source for business owners. In most economies, there have historically been significant hurdles to financial inclusion emanating from societal attitudes, legal frameworks, and prohibitively high transaction costs.
Digital technologies provide a formidable means of removing these obstacles and expanding access to banking and the financial system. Due to Covid-19, it is anticipated that consumer preferences and consumer behaviour will continue to alter in favour of digitally assisted modes of engagement. “India Stack”, a unified software platform, is the first national digital infrastructure in the world, offering a low-cost digital push, leaping at least two financial technology generations. A "stack" is known as all the technologies required to execute an application: including programming languages, architecture, libraries or lexicons, servers, user interfaces and experiences, software, and tools used by developers like APIs that connect databases and software. In other words, India Stack is a technological foundation that combines a set of Application Programming Interface (APIs), acting as a technical link that enables two software programs to connect with one another. India has seen exponential growth in digital service adoption, with financial services at the forefront of this innovation and transformation. It allows governments, businesses, start-ups, and developers to leverage this unique digital Infrastructure to play a catalytic role in the evolution of the digital ecosystem. Only 35% of Indian adults had a bank account in 2011. However, due to the evolving impetus of the Government, the number had exceeded more than 80% by 2017 bringing approximately 1.4 billion population currently, in the digital age. Prime Minister, Mr. Narendra Modi implemented a website for global solutions, “indiastack.global” in the celebration of Digital India on 4th July 2022. India Stack Knowledge Exchange (ISKE) Program 2022 was presented to the global community to showcase India Stack solutions & goods and invite any nation to adopt and customize India Stack solutions for their use, contributing to the repository of Global Digital Public Goods. The success of the India Stack is already having an international impact. To "internationalize" the India Stack (UPI), Singapore and India signed a high-level agreement in 2018. While the Philippines, Morocco, Vietnam, Myanmar, and more are interested in Aadhaar.
Foundations of the India Stack
Case Studies
Private Players |
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India has 400 million users, WhatsApp's largest market. WhatsApp launched a beta test for WhatsApp Pay, a payments service, in 2018. WhatsApp Pay utilizes the UPI infrastructure to provide a seamless user experience. More than a million people participated in the beta test, receiving a phenomenal response. The corporation is resolving the matter of data storage with the government and the central bank before implementing the service fully. After the huge success in India, Facebook and WhatsApp are aiming to introduce a similar payment feature in other markets as well. |
Faircent and eMudhra |
Faircent and eMudhra have collaborated to establish an eSign solution that enables a smooth and paperless process to electronically sign a legally binding loan agreement between lenders and borrowers. Minimizing human intervention has contributed to enhanced operational efficiency by reducing the turnaround time and faster loan disbursal. |
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Others |
Many private players including banks, fintech players, and wealth management players are leveraging open public digital infrastructure to launch innovative services, enhancing the digital ecosystem. Many fintech and wealth management companies working in this area are Paytm, G-Pay, PhonePe, ezetap, Novo Pay, Spice Money, Lazy Pay, LoanTap, WhatsLoan, Zerodha, Groww, CreditVidya, Capital Float, MoneyTap, EzCred, Neogrowth, Simpl, ZestMoney, Klarna & many more.
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Government |
Bharat QR |
The multinational card schemes (Visa, Mastercard, and American Express) and the NPCI collaborated to develop standardized messaging standards for QR codes in India as part of a late 2016 RBI initiative. These standards allow for QR-based transactions either by AePS or UPI rails, depending on whether biometric or non-biometric authentication is required. Merchant acquisition is still the responsibility of banks or their designated third parties, and the same regulations for interchange, merchant discount rates (MDRs), and other economic and governance factors still apply. |
Gujarat Public Service Commission (GPSC) |
Gujarat Public Service Commission (GPSC) offers a DigiLocker that allows applicants to upload documents for job applications online. |
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Others |
Some of the other government stakeholders that use India Stack are NSDL e-Governance Infrastructure, Bharat Bill Payment System (BBPS), The BHIM Aadhaar app, and more. |
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Banks |
Axis Bank, ICICI Bank, Yes Bank, India Post Payments Bank, Vijaya Bank, Yes Bank, and IDFC Bank are some of the banks that use India Stack to create their own product and services. |
New Opportunities with India Stack
The Open Network of Digital Commerce (ONDC), credit enablement through United Payment Interface (UPI) and account aggregator (AA), and other technological advancements resulting from India's digital stack would radically rearrange India's supply chain. India's supply chain will improve greatly, making it much simpler to get goods and services to everyone. The Reserve Bank of India's AA system will revolutionize the credit and lending landscape.
Open Network for Digital Commerce (ONDC)
ONDC envisions to establish an open digital platform for merchants and buyers to conduct their business digitally. Presently, many of these businesses engage on closed platforms (like tech giants, Amazon) which are dominated by a few. The ONDC is an open network protocol developed by leveraging India Stack, an Open Digital Ecosystem (ODE) to amplify the power of these MSMEs by linking them all on a single platform, promoting fair competition. India Stack is based on Public Digital Assets (PDAs), utilized to create customized, open, and innovative digital solutions (like Aadhar, UPI, CoWIN, etc). This network would encourage an accelerated adoption of technology tools like artificial intelligence, machine learning, blockchain, etc. through innovation and experimentation, building on the core concepts of decentralization and openness. The centre intends to handle working cash needs, advance digitalization, and help small businesses participate in the e-commerce revolution with these services. FinTechs will benefit from appealing business prospects by enabling the digital presence of local businesses, in the payment, lending, and FinTech SaaS sectors. ONDC would revolutionize the e-commerce space of India by creating new innovation opportunities, fair competition, improving the standard of living, the increasing role of rural or backward areas, access to easier credit, and many more.
United Payment Interface (UPI) 2.0
In August 2018, NPCI launched the second version of UPI, designed to improve the features of the product to serve more use cases across industrial sectors, thus boosting adoption. The key features of UPI 2.0 are as follows:
Moreover, it opens up new opportunities for domestic as well as foreign players as Indian travellers would soon be able to pay internationally, starting from Singapore and the United Arab Emirates via UPI.
Consent-Based Account Aggregation
Data Consent (Data Empowerment and Protection Architecture) layer envisions to introduce a new type of digital data model facilitated by Account Aggregators, a particular class of NBFC regulated by the RBI, which will operate as data mediators between individual users/entities who are the primary owners of data and the banks, financial institutions, and Non-Banking Financial Company (NBFCs) that maintain & manage it. Banks, Microfinance Companies (MFCs), insurance service providers, tax/GST platforms are classified as Financial Information Providers (FIPs) and users/entities will be categorized as financial data owners respectively. Alternatively, Financial Information Users (FIUs), such as lenders, wealth managers, brokers, Robo-advisors, neo banks, and wallet firms (or other banks/NBFCs), will join the network to extract client data from customers' primary banks and use it for specialized and targeted marketing. Better illustrations from use cases are as follows:
Moreover, 7 companies are currently conducting a closed group test, who have received the AA license: Finvu, Onemoney, CAMS, NESL, MyUniverse (Aditya Birla Group’s FinTech company), Reliance Jio, and Yodlee.
Road Ahead
India Stack, a "public good," is a cost-effective innovation and data democratization tool that allow FinTech start-ups like neo-banks, personal finance management platforms, lending start-ups, and more, access high-quality, authentic data without spending a massive amount of money on bank and financial institution, while maintaining data security. In the last 7 years, India has launched many digital transformational projects, including Aadhaar, Unified Payment Interface, Digilocker, UMANG, API Setu, CoWIN Vaccination Platform, Government e-Market Place (GeM), DIKSHA, Ayushman Bharat Digital Health Mission, etc. But the most successful story of India Stack has been the inclusion of the underbanked population in the financial services sector through UPI and payments. India has experienced a surge in bank account openings from 35% to 80%. Furthermore, India's distinctive identity-building strategy and commitment to broadening access to financial services do not have to be limited to itself but are also making its place in the global space.