Beyond Borders: IBEF’s Quarterly Export Branding Insights Elevating Exports, Expanding Horizons

India’s export story is being rewritten, not with incremental tweaks, but with a structural shift rooted in resilience, intent and innovation. As global value chains seek stability and strategic depth, India is emerging as a serious partner with competitive manufacturing competences, proactive policy measures, and a very strong presence in sunrise sectors such as semiconductors, e-mobility, and green hydrogen. Indian exports, right from sophisticated electronics to well-thought-out consumer goods, are now becoming familiar in geographical regions that once seemed out of reach. This-upward momentum is more than just about market access; it is an indicator of an evolving industrial ecosystem ready to take on global leadership. In this second edition, we spotlight the people, policies and partnerships transforming India into a trusted force in global trade.

As global demand for Indian products continues to grow, building strong and recognisable brands has become essential to enhancing India’s position in international trade. This edition of the newsletter brings strategic insights and market intelligence designed to empower Indian exporters in their journey to scale globally. From the perspective of evolving new opportunities and developing commercially and culturally accepted brand language, these suggestions are intended to help exporters grow internationally. By equipping them with the right tools and perspectives, we aspire to contribute to India’s vision of becoming a trusted, value-driven player in world markets.

In this edition, we examine the crucial role packaging plays in shaping brand perception globally using expert insights, industry trends and Indian business strategies. Our feature article investigates key packaging practices such as innovative design, sustainable materials, and localization strategies. We also highlight Uno Minda and Ram Krishna Forging’s journey towards becoming a leading global auto parts exporter. The industry trends section covers the latest global trade shifts, including the India–UK and India–EFTA free trade agreements. Furthermore, our market spotlight focuses on the ASEAN market, highlighting opportunities, challenges, and actionable insights for Indian businesses to expand into these regions. Additionally, we cover recent digital and government initiatives, including RoDTEP, MAI, Geographical Indications campaigns, and a recipe contest to engage exporters.