Amazon Seller Services Private Limited

In April 2026, Amazon India announced plans to expand Amazon Now to 100 cities, backed by its US$ 300 million (Rs. 2,800 crore) investment to strengthen quick-commerce infrastructure, including micro-fulfilment centres and last-mile delivery capabilities.

In April 2026, Amazon India expanded its Amazon Hub Delivery programme to over 25,000 local stores, enhancing last-mile delivery infrastructure while creating additional income opportunities for neighbourhood retailers.

In March 2026, Amazon expanded its Amazon Air network to Northeast India by launching dedicated air cargo routes between Kolkata and Guwahati. The expansion is expected to improve delivery speeds by up to five times across the seven northeastern states, while strengthening logistics connectivity and enabling regional businesses to serve customers more efficiently across India.

In March 2026, Amazon India expanded Saheli Accelerate 2.0 to support 50 women entrepreneurs through advanced e-commerce training, mentorship, branding support, and access to seller tools, strengthening women-led businesses on its marketplace.

In March 2026, Amazon expanded its zero referral fee programme to over 12.5 crore products priced below Rs. 1,000 across 1,800+ categories, while reducing Easy Ship fees to lower selling costs for MSMEs and online sellers.

In March 2026, Amazon inaugurated its second-largest office campus in Asia in Bengaluru. The 1.1 million sq. ft. facility can accommodate over 7,000 employees across e-commerce, technology, operations, payments, and seller services, reinforcing the company's long-term investment strategy in India.

In Dec 2025, Amazon announced plans to invest US$ 35 billion across its businesses in India by 2030 to strengthen e-commerce, cloud infrastructure, logistics, AI capabilities and digital innovation.

In August 2025, Amazon India eliminated referral fees on over 1.2 crore products priced below Rs. 300 across 135 categories and reduced shipping fees to support seller growth and improve marketplace affordability.

In August 2025, Amazon India announced an investment of over Rs. 2,000 crore (US$ 233 million) to expand and upgrade its pan-India operations network. The investment will strengthen fulfilment, sortation, and delivery infrastructure, enhance processing capacity and delivery efficiency, improve employee and delivery associate welfare, and accelerate the adoption of advanced technologies across its logistics network.

In December 2024, Amazon expanded its Multi-Channel Fulfilment (MCF) service, enabling D2C brands to leverage Amazon’s fulfilment and logistics network for orders placed through their own websites and other sales channels.

In October 2024, Amazon India partnered with India Post to strengthen nationwide last-mile delivery capabilities and improve logistics reach, particularly in remote and underserved regions.

In August 2024, Amazon India reduced seller fees by 3–12% across multiple product categories ahead of the festive season to support seller profitability and expand product selection on its marketplace.

In September 2023, Amazon announced five new initiatives at Amazon Smbhav 2023 to strengthen India's digital economy, including expanding e-commerce exports, digitising MSMEs, enhancing logistics capabilities, and supporting small businesses through technology-led solutions.

In June 2023, Amazon India launched its new and affordable Amazon Prime Lite membership plan for shoppers in the country.