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ICICI Prudential Life Insurance Company

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ICICI Prudential Life Insurance Company

  • 26 million customers
  • Total income of Rs. 354.35 billion (US$ 4.81 billion) was recorded for the half year ended September 30, 2020
  • As of September 30, 2020, AUM stood at Rs. 1,814.92 billion (US$ 24.61 billion).

ICICI Prudential Life Insurance Company Limited is a joint venture between ICICI Bank Limited and Prudential Corporation Holdings Limited. The company provides life insurance, pensions and health insurance to individuals and groups. It conducts business in participating, non-participating and unit linked lines of businesses. Its segments include par life, par pension, non-par, annuity non par, health, linked life, linked pension, linked health and linked group. It offers term plans such as ICICI Pru iProtect Smart; unit linked insurance plans (ULIPs) such as ICICI Pru Wealth Builder II and ICICI Pru Elite Life II; child education insurance plans such as ICICI Prudential SmartKid with Smart Life; retirement plans such as ICICI Pru Easy Retirement; traditional savings/money back plans such as ICICI Pru Cash Advantage and ICICI Pru Savings Suraksha; and Health insurance. It offers products on retail, mortgage and group platforms.

Company Website:

ICICI Prudential Life Insurance Company: We cover you at every step in life


In December 2020, ICICI Prudential Life Insurance and RBL Bank entered a bancassurance partnership to offer an array of life insurance products to customers.

In September 2020, ICICI Prudential Life Insurance entered a corporate agency agreement with NSDL Payments Bank to provide customer-centric protection and savings products to customers of NSDL Payments Bank.

Launched ESG Fund, an open-ended equity scheme

Launched LiGo, a chatbox service on Google Assistant for its policyholder
2019 Announced tie-up with Standard Chartered Bank
2017 First insurance company in India to list on NSE and BSE.
2015 The company ranked as one of the best brands in BFSI sector as per “BrandZ top 50 most valuable Indian brands 2015”, a study conducted by Millward Brown and published by WPP.
2013 The company received the Silver Effiee award in the financial services category for the brand campaign “Achche Bandeh”.
2011 The company was awarded “The Best Leading Private Player Life Insurance” at the CNBC TV18 Best Bank and Financial Institutions Award.
2008 Crossed the mark of five million policies
2002 Crossed the mark of 100,000 policies.
2000 The company was incorporated at Mumbai on July 20, 2000 as ICICI Prudential Life Insurance Company Limited, a public limited company under the Companies Act, 1956.


Financial Services
India is expected to be the fourth largest private wealth market globally by 2028.