Emami
The FMCG industry in India is expected to grow between 4.5-6.5% in 2024, on the back of continued strength in the sector and the Indian economy.
Emami Limited is one of the leading and fastest-growing personal and healthcare businesses in India with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Mentho Plus Balm, Fast Relief and Kesh King. Established in 1974, it has a portfolio of over 300 products based on Ayurvedic formulations. Its current operations comprise more than 60 countries including GCC, Europe, Africa, CIS countries and the SAARC. Over 121 Emami products are sold every second somewhere around the world. It employs nearly 3,200 people, has a reach across 4.5 million plus retail outlets through a network of 3,200 distributors and has invested in eight plants, four regional offices, one overseas unit, eleven overseas subsidiaries, 31 distribution centres and one associate across India.
- Portfolio of over 300 ayurvedic products
- More than 4.5 million outlets
- 3,150 distributors
- Total income of Rs. 268,633.64 lakh (US$ 358.06 million) was recorded in FY21
- Leading and fastest growing personal and healthcare business in India
Emami: Making people healthy and beautiful naturally
| Year | Milestone |
|---|---|
| 2025 |
Rebranded and relaunched Fair and Handsome as Smart And Handsome in Jan’25. |
| 2024 |
In August 2024, FMCG major Emami has acquired the remaining 49.60% stake in Helios Lifestyle, the parent company of The Man Company, for Rs. 177.63 crore (US$ 20 million). In March 2024, Emami acquired balance 4.64% stake in Brillare Science. |
| 2023 |
Indian personal and healthcare products maker Emami Ltd. will acquire a 26% stake in Axiom Ayurveda Private Ltd. and its associates for an undisclosed amount to foray into the juice category. One of the major brands in FMCG, Emami invests in makeovers powered by D2C and e-commerce. FMCG major Emami expects to increase the combined contribution of its e-commerce and modern trade business to 25% in the next 3-4 years. |
| 2022 |
In July 2022, Emami acquired a 30% stake in Cannis Lupus to enter the pet care segment in India. In March 2022, Emami acquired Dermicool from Reckitt for Rs. 432 crore (US$ 55.37 million). In March, Emami Ltd purchases a 19% share in the nutrition company Tru Native F&B. |
| 2021 |
In March 2021, Emami infused Rs. 50 lakh (US$ 68,727.27) into Brillare Science, an Indian personal care company. In March 2021, Emami Agrotech is looking at possibilities of setting up a plant on the West coast of the country. |
| 2020 |
In November 2020, Emami Limited introduced its newest offering—EMASOL—a complete range of home hygiene products. Entered hand sanitizer segment under its flagship skincare brand, BoroPlus. Launched organic aloe vera gel under BoroPlus brand. |
| 2019 |
Acquired German personal care brand Crème 21 for Rs. 100 crore (US$ 14.30 million). |
| 2018 |
Acquired 7.54% stake in the US based beauty care products firm, Loli Beauty Inc, for Rs. 3.38 crore (US$ 0.48 million) in a cash deal. |
| 2015 |
Acquired “Kesh king” Business at Rs. 1,684 crore (US$ 262.51 million), acquired controlling stake in Fravin Pty Ltd, launched Zandu Gel Balm Junior and launched 100 per cent pure honey with Zero-added sugar. |
| 2014 |
Entered the male deodorants space with HE , with brand ambassador, Hrithik Roshan, launched Fair & Handsome- Instant Fairness Face wash, launched Zandu Balm Ultra Power and acquired “ She Comfort “ brand. |
| 2013 |
Launched BoroPlus Face wash and signed in Sonakshi Sinha for the endorsement. |
| 2006 |
Introduced Health Care Division and merged JB Marketing. |
| 2005 |
Launch of Fair and Handsome, the first fairness cream for men and public issue of 5 million shares, listed with NSE. |
| 1999 |
Launch of Sona Chandi Chyawanprash. |
| 1974 |
Two childhood friends Mr. RS Agarwal and Mr. RS Goenka quit their jobs to start their own business, Emami. |
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