2025 |
Emami’s prickly heat powder brand Dermicool has launched a fully AI-generated ad film — possibly the first of its kind in India’s FMCG sector.
Rebranded and relaunched Fair and Handsome as Smart And Handsome in Jan’25
|
2024 |
In August 2024, FMCG major Emami has acquired the remaining 49.60% stake in Helios Lifestyle, the parent company of The Man Company, for Rs. 177.63 crore (US$ 20 million).
In March 2024, Emami acquired balance 4.64% stake in Brillare Science
|
2023 |
Indian personal and healthcare products maker Emami Ltd. will acquire a 26% stake in Axiom Ayurveda Private Ltd. and its associates for an undisclosed amount to foray into the juice category.
Emami Healthy & Tasty, a leading player in the edible oil industry, is happy to announce its association with renowned Celebrity Chefs Vicky Ratnani and Pankaj Bhadouria. Through this partnership, Emami Healthy & Tasty intends to bring together the world of cooking expertise and its high-quality ingredients, for some delightful food experiences.
One of the major brands in FMCG, Emami invests in makeovers powered by D2C and e-commerce.
FMCG major Emami expects to increase the combined contribution of its e-commerce and modern trade business to 25% in the next 3-4 years.
|
2022 |
In July 2022, Emami acquired a 30% stake in Cannis Lupus to enter the pet care segment in India.
In March 2022, Emami acquired Dermicool from Reckitt for Rs. 432 crore (US$ 55.37 million)
In March, Emami Ltd purchases a 19% share in the nutrition company Tru Native F&B.
|
2021 |
In March 2021, Emami infused Rs. 50 lakh (US$ 68,727.27) into Brillare Science, an Indian personal care company.
In March 2021, Emami Agrotech is looking at possibilities of setting up a plant on the West coast of the country.
|
2020 |
In November 2020, Emami Limited introduced its newest offering—EMASOL—a complete range of home hygiene products.
Entered hand sanitizer segment under its flagship skincare brand, BoroPlus
Launched organic aloe vera gel under BoroPlus brand.
|
2019 |
Acquired German personal care brand Crème 21 for Rs. 100 crore (US$ 14.30 million).
|
2018 |
Acquired 7.54% stake in the US based beauty care products firm, Loli Beauty Inc, for Rs. 3.38 crore (US$ 0.48 million) in a cash deal.
|
2015 |
Acquired “Kesh king” Business at Rs. 1,684 crore (US$ 262.51 million), acquired controlling stake in Fravin Pty Ltd, launched Zandu Gel Balm Junior and launched 100 per cent pure honey with Zero-added sugar.
|
2014 |
Entered the male deodorants space with HE , with brand ambassador, Hrithik Roshan, launched Fair & Handsome- Instant Fairness Face wash, launched Zandu Balm Ultra Power and acquired “ She Comfort “ brand.
|
2013 |
Launched BoroPlus Face wash and signed in Sonakshi Sinha for the endorsement.
|
2006 |
Introduced Health Care Division and merged JB Marketing.
|
2005 |
Launch of Fair and Handsome, the first fairness cream for men and public issue of 5 million shares, listed with NSE.
|
1999 |
Launch of Sona Chandi Chyawanprash.
|
1974 |
Two childhood friends Mr. RS Agarwal and Mr. RS Goenka quit their jobs to start their own business, Emami.
|