Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat. Founded in 1946, the brand is today managed by the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) which is jointly owned by about 3 million milk producers in the state.
Amul the co-operative was formed as a response to the exploitation of marginal milk producers by agents and traders of the existing dairy in the state. The co-operative has gone from strength to strength, on the back of inspired leadership of Tribhuvandas Patel, the founder Chairman and the Dr Verghese Kurien, who was entrusted the task of running the dairy from 1950.
The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers contribute their milk in 144,500 dairy cooperative societies across the country. Their milk is processed in 184 district co-operative unions and marketed by 22 state Marketing Federations, ensuring a better life for millions.
The Amul Saga: A Cooperative Movement Leads the Way
|2014||Wins AIMA High Performance Brand Award 2013 for brand Amul|
|2013||GCMMF wins the SAP Award for Customer Excellence (SAPACE) 2013 under the category of ‘Best Run Award in Finance’|
|2012||Receives Green Globe Foundation Award|
|2010||Receives International Dairy Federation Award|
|2007||Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit|
Updated: March, 2014