Started in 1924 with the establishment of the MTR restaurant, MTR Foods today stands tall as an Indian heritage brand. A household name, MTR Foods has consolidated its market leadership in the south of the country and is all set for a strong pan-India presence, beginning with forays into the northern, western and eastern regions.
In February 2007, MTR Foods announced its official partnership with Nordic conglomerate Orkla. The Orkla global conglomerate comprises four business units: Orkla Foods Nordic, Orkla Brands Nordic, Orkla Food Ingredients and Orkla Brands International.
Post this joint venture (JV), MTR Foods has taken major steps to revitalise its brand appeal and establish its presence in the homes of modern consumers across India. With an all-new brand presence and a unique brand identity, MTR Foods seeks to own the instant food category in India, with Spices as a constant focus in the southern regions.
MTR Foods: Your Secret Recipe Since 1924
|2010||Relaunches as a pan-India brand for the modern consumer|
|2001||Enters freezers segment|
|1991||Starts a new production plant for packaged foods|
|1976||Pioneers packaged foods in India with its instant rava idli mix|
Updated: June, 2014